2023-09-01 08:15:00
Global smartphone sales figures for the first half of 2023 are available, and they show unprecedented dominance by Apple. According to the Omdia research firm, the Apple brand has indeed won the first three places in the ranking of the best-selling models during this period with three of the models of its latest generation of premium smartphones: the iPhone 14 Series. .
The iPhone 14 Pro Max: the best-selling smartphone in the world in 2023
Not surprisingly, the iPhone 14 Pro Max has established itself as the best-selling phone in the world during the first half of 2023. With nearly 26.5 million units sold, this Premium model has won the hearts of consumers. consumers despite its high price: from 1479 euros in France!
A success that is largely explained by the exceptional characteristics of this technological jewel. With a quality screen, a powerful camera and impressive computing power, the iPhone 14 Pro Max offers an optimal user experience. In addition, with this model, Apple continues to build customer loyalty thanks to its unique ecosystem that allows perfect integration between the brand’s various devices.
Apple also dominates the rest of the ranking
In addition to the iPhone 14 Pro Max, Apple also occupies the other places of the podium in this ranking of the best-selling smartphones in the first half of 2023. In second position, we find the iPhone 14 Pro, followed closely by the iPhone 14, the more affordable version of this generation of iPhone.
As for fourth place, it goes to the iPhone 13, which has continued to seduce consumers since its release at the end of 2021. Finally, note the presence of the iPhone 11, which closes the ranking in tenth position.
This dominance of Apple testifies to the growing preference of consumers for the Apple brand and its high-end models. Indeed, while the market for mid-range and low-end smartphones has been in decline since last year, more and more consumers are turning to the top-of-the-range models offered by the Cupertino giant.
Samsung resists
Under the domination of Apple, Samsung still manages to position itself in the sales ranking for the first half of 2023. The only other manufacturer present in this top 10, the South Korean giant occupies the remaining 5 places with different models of its gamme Galaxy.
In the lot, there is also a Premium model, the Galaxy S23 Ultra (6th with 9.6 million units sold). But it is above all the manufacturer’s mid-range that stands out here with the Galaxy A14 (5th in the ranking), the Galaxy A14 5G, the Galaxy A54 5G and the Galaxy A34 5G. These Samsung smartphones have won over consumers with their performance and attractive price-performance ratio.
The smartphone market in 2023: an unexpected evolution
The ranking of the best-selling smartphones in the first half of 2023 reveals a general trend in the market. While the market for mid-range and low-end smartphones is in decline, consumer preference for high-end models, dominated by Apple, continues to increase.
This evolution is partly explained by the economic recession which pushes the consumers to privilege the quality and the performances of the smartphones. Moreover, the growing demand for high-end smartphones in emerging markets strengthens Apple’s position as a market leader.
Forecasts for the second half of 2023
According to analysts, the trend observed in the first half of 2023 should continue in the second half. Apple should thus continue to dominate the market with its iPhone 14 Pro and Pro Max models.
The iPhone 15 Pro Max, successor to the flagship model, is also eagerly awaited. Normally scheduled for September, rumors suggest that this new model will be even more capable, with innovative features such as a periscope lens for better optical zoom. The American giant hopes that this new flagship will represent between 35 and 40% of global sales, reinforcing its dominance in the market.
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