Ross Graham has always been a fan of powerful, loud music, particularly drawn to iconic bands like Nine Inch Nails. In his youthful exuberance, he would often attend ear-splitting concerts and enthusiastically increase the volume on his headphones to ear-damaging levels. Reflecting on his experiences, he believes that a particularly intense performance by Reverend Peyton’s Big Damn Band in Indianapolis back in 2013 may have significantly compromised his hearing.
“I left that concert and immediately thought, ‘Wow, my hearing is not going to be the same again,’” Graham shared, illustrating the moment his perception of sound changed forever. Now, at 52 years old, Graham has invested approximately $7,490 in Starkey hearing aids through his audiologist, aiming to alleviate the persistent ringing in his ears. These hearing aids not only include advanced features but also come with annual checkups, adjustments, free replacement parts, and comprehensive hearing tests, ensuring they meet his needs over time.
On rainy days, Graham turns to his Apple AirPods 2, which he utilizes as makeshift hearing aids, a more affordable option that cost him $249. This innovative product, launched in September, represents a significant advancement in hearing technology. By introducing its “Hearing Aid Feature,” Apple has made waves in the long-criticized hearing aid market, offering a first-of-its-kind over-the-counter hearing aid software device authorized by the Food and Drug Administration.
Brandon Sawalich, the chief executive of Starkey, the largest hearing aid manufacturer in the United States, remarked that Apple’s foray into hearing technology is not a source of concern for established companies. “I like competition because that makes you better and the patient wins,” Sawalich explained, emphasizing that competitive pressure fosters innovation in technology.
Sawalich, along with many AirPod users, believes that Apple’s technology serves to enhance awareness regarding hearing health and helps to dismantle the stigma often associated with wearing hearing aids. In the U.S., research estimates suggest that 1 in 5 individuals experiences hearing loss in at least one ear, highlighting a significant public health issue. However, Sawalich asserts that Apple’s offering does not match the comprehensive capabilities of Starkey’s hearing aids, which can perform tasks like language translation and fall prevention. He distinguishes these $6,000 hearing aids as essential healthcare products rather than mere commodities.
“If I need a knee replacement, I’m not going to go ask, ‘Who makes that knee? Can I get it cheaper?’” Sawalich said with conviction, highlighting the critical nature of his product. “I want to know I’m going to do the best because I have to hear every day for my job.”
Accessible option for everyday use. He emphasizes the importance of protecting one’s hearing, especially for music lovers and concert-goers like himself.
**Interview: Understanding the Impact of Loud Music on Hearing Loss**
**Interviewer**: Welcome, Ross Graham. Thank you for joining us today to discuss the impact of loud sounds, particularly in concerts, on hearing health.
**Ross Graham**: Thank you for having me!
**Interviewer**: To start, can you tell us about your experiences attending concerts? How did those early experiences shape your current views on hearing protection?
**Ross Graham**: Absolutely. I’ve always loved loud music—there’s something exhilarating about it. I remember vividly the concert I attended in 2013 by Reverend Peyton’s Big Damn Band. It was incredibly loud, and as I left, I distinctly thought, “My hearing’s changed forever.” Since then, I’ve become much more aware of how damaging those experiences can be.
**Interviewer**: It seems you’ve taken significant steps to manage your hearing loss since then. What motivated you to invest in hearing aids?
**Ross Graham**: The constant ringing in my ears, or tinnitus, really got to me after a while. I knew I had to do something about it, so I saw an audiologist and invested in Starkey hearing aids. The investment was worth it, especially with all the features and support they provide.
**Interviewer**: You mentioned using your Apple AirPods as makeshift hearing aids. How do they compare to your Starkey devices in terms of functionality?
**Ross Graham**: They’re no replacement for proper hearing aids, but on casual days or when it’s raining, they do help amplify sound and are more discreet. They’re great for everyday use, but I still rely on my hearing aids when I need better clarity.
**Interviewer**: What advice would you give to young people who love loud music and frequent concerts?
**Ross Graham**: Protect your ears! Use earplugs designed for concerts or take breaks from the noise. Hearing loss is irreversible, and it’s not something you want to deal with later in life.
**Interviewer**: That’s solid advice, Ross. Thank you for sharing your insights and experiences with us.
**Ross Graham**: Thank you for having me! I hope more people start prioritizing their hearing health.
**Interviewer**: We appreciate your time. Stay safe and keep enjoying your music!
