Campaigns – International
(03/20/23). Apple reunites with Megaforce, the heads of Iconoclast known in part for their gravity-defying Burberry ads, to create a whimsical new AirPods Pro ad that floats serenely above events.
In recent years, the boys at Megaforce have carved out a delicious niche for escaping the norm, whether it’s frolicking in fields for Burberry, smashing buildings for Lacoste, or tearing a hole in the multiverse for Nike.
For their latest ad, the Iconoclast collective has blown up an entire city to demonstrate the extraordinary noise-canceling capabilities of Apple AirPods Pro, following a satisfied traveler as she wanders the quiet streets.
Quiet The Noise brings to life a clever idea from TBWAMedia Arts Lab, reinterpreting a key selling point with poetic beauty, and uses Megaforce’s playful style and visual storytelling to create a delightful solution to one of life’s problems. modern.
To promote the latest version of its headphones, Apple has released a fantastic advertisement in which people and objects float in the sky. In “Quiet the Noise,” we see a man looming over a city while digging, a couple playing chess in a diner as a huge truck drives by, and cars lining the clouds in the middle of a jam.
While all this is happening, a girl is walking down the street, apparently lost in her own world listening to music.
When you order something at a kiosk and snap out of your daze, everything above it quickly falls back to ground level around you. Throughout the film a version of the song Where Is My Mind? from The Pixies.
The ad touts the latest version of the tech giant’s AirPods, which cancel out more outside noise than previous models.
The Apple agency TBWAMedia Arts Lab has worked together with the directors of Iconoclast Megaforce, responsible for Burberry’s dream ads, and Electric Theater Collective has been in charge of the visual effects.
Quiet the noise. Advertiser: Apple. Brand: Campaign Apple. Product: The new AirPods Pro. archyde news agency: TBWAMedia Arts Lab. Audiovisual production: Iconoclast. Directory of Who: Megaforce. Post production: VFX: Electric Theatre Collective. Country: International. Category: Institutional.
