Apple could take over as the biggest smartphone brand in 2023, says Kuo

2023-08-28 16:35:43

the analyst Ming-Chi Kuo published today on Medium some of your predictions regarding line production “iPhone 15”, which is expected for next month. According to him, the Apple might very well overtake Samsung as the world’s biggest smartphone brand in 2023 with the arrival of its new handsets.

According to the information, the South Korean company’s smartphone shipments have been reduced to 220 million units this year. In other words, if Apple keeps its orders unchanged for the second half of 2024, shipments of iPhones might reach something around 220-225 million handsets still in 2023, which will place it in the market leader position.

Apple might see a rebound in its stock price ahead of new product announcements in September and might become the world’s biggest smartphone brand in 2023 and 2024

Kuo expects further growth of 5% a 10% in iPhone shipments next year compared to 2023, with the Cupertino giant’s target for 2024 being 250 million devices. As predictions for Samsung have been somewhat conservative in 2024, it is likely that Apple will remain #1 even following the arrival of the new year.

The analyst also tried to appease some of the market’s concerns regarding possible delays in the production of the “iPhone 15” line, with special attention to the “iPhone 15 Pro Max”. According to him, Apple should start receiving shipments of its most expensive model this week, and the company will also increase the shipment of older devices simultaneously.

Kuo further explained that the market has been “excessively conservative” with forecasts for the second half of 2024, which has led to a “correction” in the company’s share price and a “favorable climate” for the announcement of new devices. According to him, 80 million units should be sent, once morest the 70-80 million expected by the rest of the market.

So let’s wait.

iPhones 14 Pro e 14 Pro Max
iPhones 14 e 14 Plus

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