2023-06-06 21:39:36
O The Verge revealed today what to Apple acquired Mira, a company from Los Angeles (United States) specialized in augmented reality headsets. The acquisition came to light a day after the announcement of Apple’s mixed reality headset, the Vision Proas widely commented.
The company is recognized for creating advanced headsets used in a variety of applications, including theme parks such as Nintendo Worldand attractions such as the augmented reality rollercoaster of the Mario Kartlocated not Universal Studios (California).
Mira headsets have become popular in the entertainment industry, but the company also has contracts with Air Force it’s at us navy. Apple confirmed the acquisition in response to the The Vergebut chose not to disclose specific details about the deal.
This acquisition will give Apple access to Mira’s technology and expertise, which could strengthen its own capabilities in the field of mixed reality. This strategy is in line with Apple’s goal of driving innovation and gaining a share of the ever-evolving market.
In addition, the purchase highlights the trend of technology companies in general to penetrate the augmented and virtual reality segment. By integrating Mira’s capabilities, the Cupertino giant is showing interest in leveraging its innovative solutions — not just in entertainment, but also potentially in military applications.
Apple’s entry into the AR/VR market with the Vision Pro, set to launch early next year, reinforces the company’s commitment to this growing industry. Still, it will arrive for salty US$3,5 mil and will initially be restricted to the US only.
Positioned as a premium device, the headset has advanced specs that set it apart from competitors. As the official launch approaches, therefore, anticipation grows as to how Apple will utilize Mira’s technology to consolidate its position in the competitive AR/VR market.
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