Apple announces assisted purchase of iPhones via video in the US

A Apple today announced a very exciting new feature in the United States: the Buy with a Video Expert, which is basically a form of assisted purchase of iPhones on the Apple Store website in the country. From 7 am to 7 pm (Eastern Time), it is now possible to connect with an expert from the company to purchase iPhones.

With the service, consumers will be able to ask questions about different models, learn more about iPhones from experts, as well as learn more about options such as Apple Trade-In. When making the connection, clients will see the employee’s screen and the image from his camera; the specialist, however, will not be able to see the clients.

We are constantly innovating to provide an even more personalized experience for our customers, meeting them where they are to deliver the best of Apple. With Video Expert Shopping, our team members are eager to connect with consumers and provide them with exceptional service to show them which iPhone best fits their needs.

Karen RasmussenApple’s head of online retail

To use the service, just go to the iPhone purchase page at the American Apple Store and select the option to get help from an expert to make the purchase. In addition to guaranteeing the security of the new function, Apple will also continue to offer the possibility of contacting specialists by phone, through online chat and also with the use of sign language.

iPhones 14 Pro e 14 Pro Max
iPhones 14 e 14 Plus

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