Apple‘s bet on augmented reality, the Vision Pro drew attention upon its launch for bringing a new usage proposal to the market, which in part also generated an avalanche of content with influencers using the equipment on public transport, bars, streets and more.
Despite all the noise initially seen, Apple realized that consolidating this product as an off-the-shelf device may not be such an easy task, which was reinforced by the drop in demand and the consequent failure to reach sales targets.
However, Apple appears to be looking for new ways to improve its VR product and one of the potential partnerships was revealed today by Mark Gurman in Bloomberg’s Power On newsletter: Sony.
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Is a partnership with Sony the answer to unlocking the full potential of the Apple Vision Pro?
**Interviewer:** Welcome back to the show! Today, we’re discussing the buzz surrounding a potential partnership between tech giants Apple and Sony. Rumors are swirling that Sony’s acclaimed PlayStation DualSense controllers could be coming to Apple’s Vision Pro headset.
**Alex Reed:** That’s right. It’s still early days, but the news from Mark Gurman at Bloomberg is certainly intriguing. It suggests Apple could be looking to leverage Sony’s expertise in controller design and haptic feedback to enhance the immersive experience of the Vision Pro.
**Interviewer:** Now, the Vision Pro launched with a lot of fanfare, but sales haven’t exactly been stellar. Do you think integrating PlayStation controllers could be the key to unlocking the headset’s full potential and attracting a wider audience?
**Interviewer:** This partnership could be a game-changer, both literally and figuratively. Imagine the possibilities for gaming, particularly with the potential for cross-platform play between PlayStation and Apple devices. But would
that be enough to convince consumers who were hesitant about the initial Vision Pro release?
Let us know your thoughts in the comments below. Do you think this partnership would be a winning combination, or is it too little, too late for the Vision Pro?
