2024-01-16 07:24:00
Apple is already preparing to launch an alternative version of the App Store in Europe. This new version will allow the installation of applications from outside the application store to comply with the Digital Markets Law (DMA), as reported by journalist Mark Gurman from Bloomberg.
In this way, Apple devices sold in Europe would have a version of the App Store that will allow applications to be installed from other sources, while the rest of the world will continue to use the “closed” version, which only accepts applications from the App Store itself.
The new version should be released in the coming weeks, as Gurman says that the deadline for Apple to comply with the DMA’s requirements is March 7, 2024.
This change has been expected since 2023, when Craig Federighi, Apple’s vice president of software, acknowledged that the company will have to comply with European legislation.
Despite this, the delay in opening the store can be justified by the European market being one of the largest in the world, with more than 100 million monthly active users on the App Store. With the opening of the store, users will be able to use alternative payment methods, which means that Apple will no longer receive part of its commissions in the future.
In addition to Europe, Japan and the United States are also preparing similar laws to force Apple to allow the installation of third-party applications on iPhones and iPads. As these trends are generally followed by other countries, this could become a global standard in the future, forcing the company to finally break down all the walls of iOS and iPadOS.
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