- Apple has found itself behind giants like Google and Microsoft in the development of artificial intelligence
- Insufficient advances in AI may threaten Apple’s competitiveness
- Even the company’s employees do not feel a good mood regarding the development of AI
The development of artificial intelligence functions at Apple is not going as expected. This is proven by another source, which even mentions mistrust on the part of its own employees. According to some, Apple is even more than 2 years behind the competition.
Apple is on a roll with AI
Without wanting to draw conclusions, which is not our role in this case, from an objective point of view, Apple is not doing very well in terms of artificial intelligence. Competition in the form of Google, Microsoft and others (including Samsung from a consumer point of view) is investing massively in AI tools and at the same time demonstrating practical gadgets that users can already try out today.
Don’t overlook
Apple Intelligence is still more of a concept. Once the train has left, it cannot be caught
Whether it’s the Copilot chatbot (running on ChatGPT), the Gemini assistant on Pixel phones or the comprehensive list of Galaxy AI features on Samsung phones and tablets. Apple, on the other hand, has presented truly spectacular things, but their global launch is nowhere in sight. After all, the first wave of Apple Intelligence features will only be heading to the US in October.
Staff: We are 2 years behind
As already stated, in the context of the competition, it is simply not enough. In his latest issue of the Power On newsletter, analyst Mark Gurman also addresses investments in artificial intelligence. According to his information, the situation at Apple is not comfortable even for employees.
Mark my words, after 5 months of hype from Apple and others about Apple Intelligence, when it actually comes out next week, there is going to be a lot of “that’s it?” or “where is it?” from consumers.
— Mark Gurman (@markgurman) October 20, 2024
“Some research found that OpenAI’s ChatGPT is 25% more accurate than Apple’s Siri and can solve almost a third more queries. Some Apple employees believe that its generative artificial intelligence technology is — at least for now — more than two years behind the best in the industry.” writes Gurman.
On the other hand, it is worth noting that the apple company has enormous financial resources and a great background. In a way, they are constantly catching up to the technological edge of the competition, and in the vast majority of cases, they have succeeded at their own pace. The result was always the same – satisfied customers and investors.
Author of the article
Jakub Fischer
Journalist, fan of modern technology, summer months and Asian food. I like Lynch movies, Pollock paintings, french house and Arsenal football club. In my spare time, I play PlayStation and go jogging.
Sure! Here’s a witty, observational commentary on the provided article in the style of the mentioned comedians:
Apple’s AI: The iPhone’s Long-Lost Cousin, Once Removed
So, we’ve got quite the juicy tidbit here, haven’t we? Apple, the tech giant that put a dent in the universe and now finds itself dented by its own miscalculations in artificial intelligence. Can we just take a moment to appreciate the irony? It’s like watching a cat that invented the laser pointer now trying to catch its own tail—fascinating yet utterly tragic!
Behind the Curve, or Just Always Late to the Party?
Let’s face it, folks—Apple is lagging behind like a toddler in a 100-meter dash. While Google and Microsoft are strutting their AI stuff with gadgets that could make even Tony Stark a bit jealous, Apple seems to be fumbling around like a dog trying to understand a game of fetch. I mean, we’re talking about being at least two years behind! Where’s the innovation, Tim? Did you accidentally leave Siri on while you were supposed to be brainstorming?
Now, the insider gossip isn’t rosy either. Apple employees are possibly more anxious than a cat in a room full of rocking chairs. Imagine logging into work each day with a sense of dread that your shiny new projects might end up like last season’s iPhone—a disappointment wrapped in a sleek design. Even the staff is raising eyebrows at the pace of development. If only they could channel that feeling into a productivity app—‘Apple Anxiety Meter’. I’d download that!
When ‘Apple Intelligence’ Sounds More Like ‘Apple Pretender’
Ah, the charmingly named ‘Apple Intelligence’—sounds like a marketing team’s last-ditch effort to make an old dog learn new tricks! According to our buddy Mark Gurman, once the hype train rolls into town next month, we might hear a collective gasp akin to discovering your new iPhone has a headphone jack! “That’s it?” or “Where is it?” is quite the foreshadowing from consumers. If I wanted to feel disappointed, I’d just rewatch the ending of *Lost*!
Meanwhile, Apple’s rivals have rolled out tools that practically do your laundry and serenade you to sleep while they’re at it. Siri can barely help you decide what to order for dinner without sounding like she’s lost in her own digital world—“Would you like pizza? No? How about a… another pizza?” At this point, ChatGPT could probably cook a five-course meal while solving your existential crisis. Talk about a generational gap!
The Golden Apple—Still Climbing Back?
Despite the gloomy outlook, we can’t discount Apple’s unique charm. With deep pockets and a flair for style, they’ve turned catching up into an art form! The company has mastered the fine art of looking fabulous while running two laps behind, like a fashionista in a marathon. Just give them a moment, and they’ll be back, probably in a pastel shade with some very catchy advertising—because nothing says “we’re on it!” like a slick commercial featuring mesmerizing visuals and soothing music.
So here we are, folks—Apple, a titan of tech that’s got a lot of catching up to do. Ideally, by the time they get there, they’ll have something as delightful as an iPhone in hand, or at least a well-polished pair of shoes to wear while they sprint that last mile! Here’s hoping that when the ‘Apple Intelligence’ rollout finally happens, it’s not just eye candy but actual brain power. Until then, shall we storm the gates—or just settle for a good meme about it?
In the end, every setback is just an opportunity for a great comeback. Or at the very least, a really funny punchline. And isn’t that what we all want? To keep laughing, even when Siri’s still trying to figure out why you keep asking for directions to the nearest taco truck?
Stay tuned.
Feel free to let me know if you need any changes or additional commentary!
