2023-08-23 12:30:17
anuel aa He is recognized worldwide for his talent with urban music, although fans who follow his career also know his admiration for the Mixed martial arts. In any case, the commercial link that it had was not very positive: the Federal Court of Puerto Rico sued him for failing to comply with payments under agreements related to his integration into the billboards of the UFC.
The claim is not only generated unilaterally towards the singer, but also includes his company called “Real Hasta La Muerte LLC (RHLM)“. This was started by the archyde news agency Buena Vibra Group (BVG)which claims close to two million dollars owed under several agreements that the artist finally threw out despite being signed.
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This agency was in charge of fostering the link between anuel con Zuffa LLCparent company of UFC. The parties were intertwined between the end of 2021 and August 2022, during which time they commanded a promotional campaign for the album “Legends never die“.
Judging by what was reported by “MMA Team“, the amount that is now required does not make up the totality of the services that BVG presto. According to the document that he approached the companies, Emmanuel Gazmey Santiago (real name of the singer) paid a part of the work. Consequently, it is a remainder owed to the agency, as well as to UFCwho are charging the agency.
Dana White intends to collect his share
John Locher/LaPresse
What is the final claim
The breakdown to reach the final rate is not so simple, since the agency claims two debts related to the marketing of the record on the billboards. The first enjoys an amount of 960,000 dollars for money that BVG he paid the UFC and? anuel had agreed to repay; the second has a fee of 500 thousand of the North American currency that is still owed to the UFC and that the promoter is demanding from the agency.
But defaults do not expire there. BVG accumulates outstanding debts of 0,000 dollars for graphic works that anuel aa asked for the benefit of his ex-wife, the Dominican rapper Jorgina Lulu Guillermo Diazknown as “Yailín the Most Viral”; $200,000 for other services the agency provided; and $94,000 in damages.
At that time, Anuel AA was a pioneer, being the first artist born in Latin America that he joined a sport that he himself considered his “favorite”. In this context, the first billboard with his was the UFC 269which took place in Las Vegas on December 11, 2021 with an estimated global audience of 900 million people in 170 countries.
Taking into account that the numbers were thunderous, the artist considered that he should continue doing integrations. Without going any further, several other agreements were signed for subsequent billboards as part of which anuel aa He appeared on camera during the fights, was interviewed, sponsored replays of key moments, had the name of his company in the octagon where the fights take place and the brand and artist were mentioned during the broadcast of the events.
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