2023-12-02 00:45:09
“What post-consumer society?” This is the starting point of a study unveiled by the brand and media strategy agencies FutureBrand and UM, supported by France Télévisions Publicité, which attempts to decipher how tomorrow’s consumption can take shape in France, by 2035. Five scenarios have been isolated, at a time when one in two French people have already felt the effects of shortages having pushed them to rethink their purchasing habits. According to a survey*, 68% of them already anticipate a recurrence of this phenomenon in the months and years to come.
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#scenarios #outline #tomorrows #consumption
