The cumulative number of views of the Pink Fong Baby Shark Dance video uploaded to the official YouTube channel of The Pink Pong Company exceeded 10 billion views around 4 pm on the 13th. It is the first time in YouTube history that a baby shark has reached 10 billion views.
Puerto Rican singer Luis Fonsi, who ranked second in cumulative YouTube views following Baby Shark <데스파시토(Despacito)>Considering that is 2.3 billion views, the meaning of Baby Shark’s achievement of 10 billion views is enormous.
▲ YouTube baby shark video with cumulative views exceeding 10 billion views ⓒ Pinkfong Official Youtube
People of all ages… Baby sharks resounding around the world
At the time the video was released, the awareness of baby sharks increased mainly in Korea, and soon began to show reactions abroad. It has become a song that encompasses generations in that the movements are simple and anyone can sing along.
After being first released on YouTube in June 2016, Baby Shark entered the US Billboard chart and the UK official single chart, and also won two awards at the ‘Toy of the Year Award’, which is called the ‘Oscar of the toy world’. achieved and proved its presence.
In 2020, Baby Shark, which finally ranked first in YouTube views, obtained Diamond Certification from the Recording Industry Association of America in November of that year, which means sales of more than 10 million copies.
Not only this. Gerardo Farrah, who was active in the American major leagues and was also a member of the 2019 Washington Nationals’ World Series championship, used ‘Baby Shark’ as the featured song that year, and every time he stepped into the plate, all his fans imitated the ‘Baby Shark’ movement, not only in Korea but also in Korea. It also drew a lot of attention in the United States.
In addition, when the anti-government protests took place in Lebanon in 2019, the demonstrators danced and sang together to appease the child, and the baby shark syndrome continued regardless of the location, such as using it as a logo song for an overseas broadcasting station.
The growth of baby sharks is ongoing.
K-content, which has been recognized around the world for several years, has excelled in the fields of movies, dramas and performances. However, it is difficult to ignore the growth of the animation industry, which has shown steady growth. At the center of it all was Pinkfong’s ‘Shark Family’ series.
In addition to the baby shark video, which has surpassed 10 billion views, the reaction to other videos and feature-length animations on YouTube is also hot. Pinkfong’s official YouTube channel, where more than 2,000 videos have been uploaded, is loved by more than 54.8 million subscribers.
The Pink Pong Company, which produced the Shark Family series, is not satisfied with this but is speeding up. animation <핑크퐁 시네마 콘서트> The production of the sequel has started, and it has recently been ranked No. <베이비샤크 빅 쇼> The series will also be shown in theaters.
In addition, it is showing its will to expand its global business by establishing the fourth overseas subsidiary in Singapore following Los Angeles in the US, Shanghai in China, and Hong Kong. This is a promising move given that Southeast Asia was the origin of the baby shark syndrome.
Although they have already exerted a great influence in the global market, attention is focused on how far the growth of ‘Baby Shark’, which has not yet been completed, will continue.
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