The technology company Apple uncovered its first letters of the year on Tuesday in a virtual event broadcast from California, United States: lThe third generation of the iPhone SE, the iPad Air, the new M1 Ultra processor and the Mac Studio computer.
The person in charge of giving the expected announcements (regarding 700,000 people connected on YouTube) was Tim Cook, CEO of Apple, who confirmed one of the rumors that sounded the most in recent days: The iPhone 13 and 13 Pro will hit the market in green.
https://www.youtube.com/watch?v=kV__iZuxDGE
An inexpensive mobile
The new iPhone SE 3 arrives with the A15 Bionic chip, the same as the iPhone 13 and 13 Pro, surpassing that of the previous model (2020) that has the A13 Bionic. The size of the screen (4.7 inches) and the megapixels of the camera (12) are preserved.
“I am disappointed when I do not see what Face ID brings, the iPhone SE 3 looks old, but I understand that Apple with This phone seeks to impact new markets and give the opportunity to people who want to enter the Apple ecosystem with a cheaper cost”, explained the technology journalist Jairo Duque.
As for the high-end references of the brand, it differs in several aspects: it does not have such an advanced camera system, the materials are cheaper, the speakers may sound less harsh.
Characteristics:
– Home button with Touch ID.
– 4.7-inch screen.
– iOS 15.
– 5G technology.
– Camera system with functions such as Smart HDR 4, Deep Fusion and Photographic Styles.
– Comes in three colors: red, starlight and midnight.
– The price they gave for the US was starting at $429.
The new iPad Air
https://www.youtube.com/watch?v=I-t2mwrYc6s
It was known that it will have 5G connectivity, Apple’s M1 processor and the same design as the previous version. “It receives a fundamental update to catch up on several fronts such as the center stage and the USB C port. The price remains the same, because it will be a perfect iPad for many types of users,” said Jairo.
Characteristics:
– Apple designed M1 chip.
– Ultra fast 5G.
– New front camera of 12 MP and with Center Stage perfect for video calls (system that automatically moves to keep users in view while they move).
– US price starts at $599.
thinking fast
https://www.youtube.com/watch?v=ku4hl6hzRPQ
Apple introduced its M1 Ultra processor, the most powerful to date for your desktop computers.
For the expert, this will revolutionize the creative industries of sectors such as music, cinema, photography and entertainment in general. “I don’t see it at home, I see it in studios and companies.”
Mac Studio and Studio Display
The Mac Studio (desktop computer for professionals) and the Studio Display monitor were two other novelties presented by Apple.
Duque pointed out that the first, for example, is the transport of the M1 Max and M1 Ultra, a compact computer, inspired by the Mac mini, which will occupy the space of large and cumbersome computers, due to an element of design and performance. Ports are back, not forgetting the good old USB A.
“The Studio Display is like they took the screen out of the iMac, because they’re the same thing, in a way. That means that we can finally have the spectacular screen of the iMac, outside of it.
What will it do?
With Mac Studio, users will be able to render massive 3D environments and play back 18 ProRes video streams. It is complemented by the Studio Display, a 27-inch external monitor with 5K resolution.
For now, the date on which all these devices will arrive in Colombia is unknown.
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