In a Europe-wide campaign, activists spread fake airline . With the posters, they accuse the industry of greenwashing.
If you glance at it while walking past, it looks like a Lufthansa poster: the airline’s logo is there and next to it is a picture of a happy passenger on the plane. But at second glance, you realize that it’s not by the airline following all.
A forest fire can be seen through the plane window. Instead of the Lufthansa slogan “Say yes to the world”, the slogan on the poster reads: “Say yes to the end of the world”. “At Lufthansa, we distract you with photos of trees while we burn the planet,” reads more.
Ruinair instead of Ryanair
Another poster advertises Ruinair – in the colors of Irish Ryanair. “Favorable tariffs on the plastic island” it says. Flight attendants on the poster wear gas masks and salute.
Such and other posters appeared all over Europe last week, for example in Paris, Amsterdam, Barcelona, Brussels, Liège, Lisbon, Rome, Nantes, London, Bristol and Norwich. The Brandalism collective has posted more than 500 fake ads. In the vast majority of cases without permission.
Greenwashing-Vorwurf
The activists pasted the new posters over existing advertisements. In addition to Lufthansa and Ryanair, they also targeted Easyjet, Etihad, ITA, KLM, Air France, British Airways, airports and the airline’s umbrella organization Iata.
In addition to the airlines, Brandalism also denounces the agencies that have created the campaigns with the airlines. They accuse the companies of greenwashing and demand an ban for aviation throughout the EU, analogous to the tobacco ban.
In the picture gallery above you can see some examples of the posters.