Anime Friends 2024 will feature Team Liquid activations

Anime Friends 2024 will feature Team Liquid activations

2024-07-16 20:27:56

Team Liquid participates in Anime Friends 2024 with exclusive activations, official store and lots of gameplay

During the traditional Asian pop culture event, Cavalry fans will be able to meet the organization’s streamers in Meet & Greet sessions, purchase clothing and accessories from the Death Note, Marvel, Naruto and Star Wars collections, play at will in a free-to-play area with 16 Alienware laptops and even take photos in a photo opportunity from the film Deadpool & Wolverine

Team Liquid, one of the world’s leading international esports organizations, announces its participation in Anime Friends 2024, a traditional Asian pop culture festival held annually in São Paulo. From July 18 to 21, the public who attends the Anhembi District Convention Center in the capital of São Paulo will have a series of activations to enjoy, such as meetings with talents from the Cavalry, photo opportunities set up for the event, gameplay on Alienware laptops and access to the official Liquid store.

Second participation

“This is our second participation in Anime Friends and another great opportunity to be close to fans of pop culture and anime, who have great synergy with the gaming universe. The Brazilian public is very important to Liquid and we understand that participating in major events like this is a way of giving back all the affection we receive from the community,” says Rafael Queiroz, General Manager of Team Liquid in Brazil.

Team Liquid booth

At this year’s Anime Friends, Team Liquid will be present with a 300m² booth, where fans can participate in meet & greet sessions with streamers Haru and Rakin, play at will in a free-to-play area with 16 stations equipped with Alienware M16 R2 laptops, and have fun in various activations, such as a claw machine with gifts from the organization.

The Team Liquid area also has a space dedicated to the official physical store of the Cavalry, where it will be possible to discover, try on and purchase clothing and accessories from TL’s collections in collaboration with Death Note, Marvel, Naruto and Star Wars. In addition, some imported items will be sold exclusively at the event and the public will have access to promotions valid only for the event.

Finally, the Liquid booth will also feature a photo opportunity scene based on the film Deadpool & Wolverine, where fans of the chatty mercenary will be able to take epic photos and take home the souvenir.

To keep up with Team Liquid news, subscribe to Liquid+ and follow the official website, Instagram and X of the organization.

Service

Team Liquid no Anime Friends 2024

When: From 18/07 to 21/07
Time: from 10am
Where: Anhembi District – 1,209 Olavo Fontoura Avenue – Santana, São Paulo/SP – 02012-021

About Team Liquid

Team Liquid was founded in 2000 in the Netherlands and has become one of the leading international eSports teams, with training centers in the Netherlands, Brazil and the United States.

Team Liquid has nearly 100 athletes competing across 18 different games, including all major esports titles such as Valorant, Rocket League, Dota2, League of Legends, CS:GO, Fortnite, Rainbow Six Siege, and more. Led by Co-CEOs Steve Arhancet and Victor Goossens, Team Liquid is one of the most successful esports teams in the Western market in terms of competitive achievements and fan engagement across multiple sports.

For more information, visit the Team Liquid website.

In addition to the esports team franchise, Liquid Enterprises operates several business units designed to complement its brand. These include the influencer management agency Liquid Media, the esports wikipedia Liquipedia, and a content production company known for its production of high-quality documentary-style esports films and creative commercial content.

In September 2016, a controlling stake in Team Liquid was acquired by aXiomatic Group. aXiomatic’s leadership includes co-CEOs Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh, who together represent an unparalleled team of industry titans in sports, technology, entertainment and investment.


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