Produced by Gu Chen, Zhu Yantong, and directed by seven directors, Lan Qianya, Li Nianze, Zhao Yi, Yu Kun, Liu Gaoxiang, Liu Maoning, and Chen Chen, the animated film “Towards the Brightness”, the ultimate version of “Running for Love” is released today. The posters and trailers struck the heart with a warm and healing wind, which evoked resonance. As a sincere work condensing the “love and beauty” of the Chinese people, the film is adapted from seven original picture books, focusing on ordinary stories, through rich plots, full character images, and simple thematic cores. Brings a wonderful visual feast for movie fans. The film will be screened warmly on January 15th, and a journey of love is regarding to heal!
Seven stories bring different touches to awaken fans’ hearts regarding the taste of home
The posters released this time are presented in the form of a collection of units. Mother Rabbit and Little Rabbit in “The Problem of Little Rabbit” directed by Lan Qianya are holding hands, and the twin brothers of “General Humming and General Ha” directed by Liu Gaoxiang fall in love. Killing, the fetters of a bowl of syrup on strangers in “Old Man Kuai’s Sugar Shop” directed by Yu Kun, a family of three set off on a small train in “Little Train” directed by Zhao Yi, and “Grandma’s Blue” directed by Liu Maoning The grandmother comforts her grandson’s face in “Stained Iron Wheelchair”, the warm companionship of the family in “Sunday of the Winged Child” directed by Chen Chen, the romantic jungle farewell party in “Firefly Girl” directed by Li Nianze… these warm and beautiful “names” The high-energy gathering of the scene makes people feel the powerful healing power.
The trailer released this time can smell the taste of “home” across the screen. Whether it is the unforgettable food or the full care and companionship of the parents, it makes people feel happy. This notice shows us the leaving home, farewell, bereavement, and loneliness we may face as we grow up. But with this, there are also parental love, friendship, affection between generations, brotherhood, and even kind gifts from strangers. These will remind us of the long-lost warmth, and set out for love without hesitation. Towards the bright side is the place where there is love, the place that illuminates the childhood called “home”.
Seven directors teamed up to interpret love and beauty, Fan Deng and Uncle Kai recommended
Light up childhood, shine for love! The movie “Towards the Brighter Side” tells “My Childhood and Me” from different perspectives, centering on love and emotion, taking into account the different perspectives of “love” in different dimensions such as children and family, children and society, and family and society. Children show a rich and beautiful world. The seven directors have received professional studies in top animation colleges in the UK, France, the United States, Japan and other countries, and they have all been endorsed by international animation art awards. They are the most creative and imaginative independent animation directors of the contemporary era. As the films were screened one following another, their talents also received a lot of praise from fans, with praises such as “surprise”, “new power” and “light of domestic animation”.
In addition, the film also brings a simple and pure ingenuity to movie fans in rich forms such as watercolor, ink, hand-painted, and paper-cutting. The story of the film has a sense of rhythm, which opens up a diverse, joyous and exciting “childhood treasure” for both children and adults, and also opens up new possibilities for domestic animated films. Fan Deng once recommended: “From an artistic point of view, this is a very high-level film, and it is also a high-level expression of life.” Uncle Kai commented: “The film pays more attention to the originality of the work, the practical care and the perspective of ordinary people. Explore the love and beauty in life.” I believe the movie “Towards the Brighter Side” will surely allow the audience to calm down and feel the long-lost innocence, and reap sympathy in each moving story.
The animated film “Towards the Brighter Side” is produced by Shanghai Benlai Films Co., Ltd., Shanghai Huangdou Network Technology Co., Ltd., Youyang (Tianjin) Animation Culture Media Co., Ltd., Beijing Kaisheng Culture Media Co., Ltd., and Sanwu Ho (Xiamen) Technology Produced by Education Co., Ltd. The film was jointly recommended by Fan Deng and Uncle Kai, let us feel the warmth and touch of this love rush on January 15th!
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