Yesterday (21st) was the lunar solar term “Xiaoman”, and Andy Lau’s Audi car advertisement “Life Xiaoman” was released on various platforms on the same day. He recited the narration of the advertisement in a charming voice, “When there is little heat, there will be a big plan, but Xiaoman There must be no big man”, but the Douyin live broadcaster “Beida Mange” accused the ad copy of plagiarizing the content of the video he published in May last year.
“Peking University Mange” means that Andy Lau’s narration lines in the car advertisement are the same as the copywriting content of the Xiaoman solar term introduction video he released in May 2021, and even the poems he wrote citing Zeng Guofan’s words are exactly the same, “This is me The original titled poems I made by myself, can you tell me the original author when I trouble you to quote them?”
And “Peking University Mange” will find out that this is because some netizens came to leave a message, accusing him of plagiarizing the car advertisement.
This morning, Audi issued an apology statement on its official Weibo account, acknowledging that the lack of supervision and lax audits caused Andy Lau, Peking University Mange and all parties to be troubled and apologized. It has informed the creative agency regarding the infringement of the copy, and has now fully reviewed it. The film will be officially clarified following the facts have been ascertained.
Andy Lau’s commercial narration was captured and copied, and the auto company took down the video, po apology statement
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