2023-06-29 19:48:19
To celebrate the summer season, the Samaritan reopens its Magic City amusement park. On this occasion, Snapchat, accompanied by Studio Créatif Busterwood, designed an experience to recreate this dreamlike universe. This animates the facade of the building, and transforms it into a giant amusement park thanks to augmented reality technology City Landmarker of Snapchat, used for the first time in France. Passing in front of the facade with their smartphone, Snapchatters will be able to see the Lens appear in the Snapchat carousel, or scan the QR codes displayed on the facade of the building. The experience is available until August 31.
► To celebrate the 1st anniversary of Marvel Avengers Campus, Disneyland Paris reveals Hero Up! Reveal the hero in you – a photo exhibition revealing the inner hero of 13 heroic figures. With the help of the Disneyland Paris Couture workshop teams, the famous park was able to imagine their heroic dream outfits, made to measure and become a reality. Visitors can now discover the final result, giving life to an exhibition available online, and in free access at the Disney Hotel New York – The Art of Marvel, for a limited time.
► The agency Mindoza has developed HolidAIs, the 1st AI-powered personalized absence message generator. From now on, artificial intelligence takes over: 3 text fields to fill in, a message tone to define for an automatic message ready to be integrated into your mailbox before leaving.
► Little Moons, brand of mochis, opens its immersive pop-up in the heart of Paris from July 6 to 9. This ephemeral place open to the general public presents 4 universes that each immerse us in a different flavor (tropical, coconut, raspberry or pistachio). “Le Monde Little Moons” is located at 18 rue de Turenne, in the heart of the Marais, in the 4th arrondissement of Paris.
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