June 28, 2022 at 10:25 p.m.
Nidéco deploys its very first 360° brand campaign with the support of its media agency Well Com Media. In addition to social networks, it appears in the Paris metro from June 28 to July 12. On this occasion, Nidéco puts the buttocks forward and unveils to the general public a cosmetic that goes beyond the product solution. This campaign supports the extension of the brand to retail. First at Printemps since January, it will soon be present in the dermo-cosmetics area of Monoprix and at Galeries Lafayette.
♦ The Parishanghai agency accompanies The Convertible House on radio with Ariel Wizman on the occasion of the sales in a production produced by Au Revoir Charlie. The artist lends his voice to an offbeat radio campaign which plays with humor around three themes: the speech at the Assembly, the interview and the award ceremony. The campaign will be broadcast from June 29 to July 9 on Nostalgie, Chérie FM, Rire et Chanson, Radio Classique, Radio Nova, RTL2 and Radio Scoop.
♦ In 2021, the National Institute of Health and Medical Research (Inserm) has entrusted the Insign agency with its budget for strategic communication advice and also for creation. Insign is therefore launching a new campaign awith the idea that the “we gain every day by taking an interest in health”. Launched on June 28, the campaign will run throughout the month of July through five different posters distributed in the majority of stations in France and in the Paris metro.
♦ In a context marked by the home office, Velux France, roof window specialist and the management of Vice Media Group have joined forces with French architect Anthony Authié, founder of Zyva Studio to design the new workspace of the charismatic French humorist and actor Panayotis Pascot. The objective of this collaboration: to make a young and urban audience aware of the benefits of natural light in their workspaces and to demonstrate its influence on creativity ♦
