2024-07-25 22:45:56
Analytics partnersThe leading business analytics company announced today that it has signed an agreement to acquire UK marketing analytics company Magic Numbers. As part of Analytic Partners, Magic Numbers will further enhance its products and services and benefit from Analytic Partners’ scale, technology platform and global footprint.
Magic Numbers remains an independent brand and continues to grow its customer base. As the two companies work together in a transitional phase, Magic Numbers will be gradually integrated into the Analytic Partners network.
The strategic acquisition of Magic Numbers will support Analytic Partners to expand its leadership position in business analytics and further penetrate the UK and EMEA markets.
“Analytic Partners is a pioneer and innovative leader in beyond marketing mix modeling. He has championed the analytical business perspective and created a technology platform that provides decision support for the world’s leading brands.” said Nancy Smith, President and CEO of Analytic Partners. I have great respect for Dr. Grace Kite as founder. By adding Magic Numbers to our strong team of global thought leaders and change management agencies, we will realize significant synergies and deliver tangible value to our clients and teams. .
“We are optimistic about our future together,” said Dr. Grace Kite, founder of Magic Numbers and training brand Magic Works. “Our new friends at Analytic Partners share our goal of helping people make informed business and marketing decisions. “Providing the UK with advanced technology and tools and becoming a better partner to our customers’ employees, wherever they are. “
Analyst partners in reporting The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 Recognized as a leader in providing marketing measurement and business analysis to global Fortune 500 brands. Prior to the acquisition of Magic Numbers, Analytic Partners had experienced impressive growth over the past 12 months, including the opening of a Dallas office and, most recently, Hire managers belong.
Information about analytics partners Analytic Partners is a leader in business analytics, providing adaptive solutions for marketing and beyond to gain deeper understanding of the business and enable timely planning and optimization. We transform data into expertise so our clients can build strong connections with their customers and achieve financial success. For more information, see analyticpartners.com.
Information about magic numbers Magic Numbers is a London-based team of data experts with people skills. They work with clients large and small to find the numbers that have the greatest impact on business results and help people use those numbers to drive change. They also offer practical training courses under the name Magic Works.
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