2023-09-25 23:12:23
Published on 09/25/2023 at 11:08
Demand is strong for the new iPhones. (Photo: 123RF)
What to do with titles from Apple, Savaria and Superior Plus? Here are some analyst recommendations likely to move prices soon. Note: the author may have an opinion completely different from that expressed.
Apple (AAPL, US$174.79): demand is strong for the iPhone15 according to Wedbush analyst
The iPhone 15 officially went on sale in Apple stores on Friday, and long queues were seen in China, Europe and the United States, as enthusiasm for this new generation of smartphones confirmed what had been seen in online pre-orders in recent weeks, says Daniel Ives, an analyst at Wedbush, an investment bank headquartered in Los Angeles.
For the analyst, this demand should not be surprising given that he estimates that 250 million iPhones have not been replaced by newer models for more than 4 years.
Pre-orders would be up 10-12% compared to what they were for the iPhone 14, he estimates. Mainly in India, these pre-orders are up nearly 25% compared to the previous year. It would be a bit the same situation in China, according to him.
Thus, Apple would maintain its market shares in China with the iPhone 15, despite the apprehensions of all analysts, notes Daniel Ives.
A review of supply chains in Asia suggests that device production is expected to be around 85 million units from the start of the sales campaign while major promotions from service providers already underway should prove a catalyst for user updating during the holiday season, notes the Wedbush analyst.
Consequently, it maintains its “outperform” recommendation and its one-year target price of US$240.
Superior Plus (SPB, $10.74): emphasis will now be on organic growth
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