Analysis of 1190 Sports’ Broadcasting Rights and Financial Performance in Liga 1 MAX 2023

Analysis of 1190 Sports’ Broadcasting Rights and Financial Performance in Liga 1 MAX 2023

2024-02-26 03:23:03

1190 Sports has the broadcasting rights of the majority of League 1 clubs. Photo: composition by Fabrizio Oviedo/Andina

In 2023, the start of League 1 was marked by the dispute between the Peru Soccer Consortium (GolPerú)along with its allied clubs such as Alianza Lima, and the Peruvian Football Federation (FPF) for the rights to broadcast the matches. This fight between both companies influenced the first days of the Peruvian tournament, when some clubs decided not to appear at their matches and then did not allow League 1 MAX teams to enter to carry out the broadcast. After a series of lawsuits that reached the Judiciary and the Superior Court of Justice of Lima, it was resolved that the company 1190 SportsFinally, it would keep the TV rights of the majority of teams.

This new company, which is linked to the FPF, an entity chaired by Agustín Lozano, arrived last season in Peruvian football with a long-term project, which included a series of reforms in national football. However, last Thursday, February 22, it was learned that in its first year the company recorded losses of 44 million dollars.

How many were the expenses and income of 1190 Sports (Liga 1 MAX) in 2023?

According to Ovación journalist Carlos Benavente, 1190 Sports spent 55 million dollars and only received 11 million: 7 million was collected from advertising and 4 million from subscription. Therefore, making a difference between expenses and income, there were 44 million losses.

“After seeing the TV Commission report, clubs are worried because the numbers are very bad. And in 2023 there were $55 million in expenses, of which $11 million was raised ($7 from advertising and $4 from subscribers). For now, promise The 70% profit that clubs would have will not be met,” he wrote on his official X account.

What did Alberto Beingolea say regarding the expenses and income of the 1190 Sports company?

The lawyer and sports commentator criticized this business model due to the losses that were revealed following the first report on the contract of this new company.

What did 1190 Sports say following knowing its expenses and income in 2023?

After learning of this, last Friday, February 23, the global company issued a press release to the League’s Steering Committee regarding the first annual report of the work carried out in 2023. This statement is far from what was reported a few days ago. The company 1190 Sports assures that they have achieved the first objectives set and that this is a 13-year project in which the largest investment had to be carried out in the first and second year. In addition, it points out that the plan requires an investment of US$70 million, of which more than 50% has been used in 2023.

According to this announcement, the company has provided clubs with 20% more of the income they obtained in 2022, which include “a US$500,000 bonus for entering the project, totaling a total payment of more than US$40 million.” Likewise, they specify that they have proposed a new government structure, they have also “democratized” football – since “Liga 1 is available to Peruvians, through two new TV channels Liga 1 and Liga 1 Max, present in up to 16 pay TV operators in the country”—; In addition, they have implemented the first anti-piracy campaign, among others.

Press release from 1190 Sport regarding its activities in Peru in 2023. Photo: 1190 Sports

Which clubs do not have a contract with 1190 Sports?

To date, there are 3 clubs in Liga 1 Te Apuesta 2014 that do not maintain a link with 1190 Sports: Universitario, Sport Boys and Carlos Mannucci. Therefore, their commitments are transmitted by the GOLPERU signal.

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