A senior Apple executive has left Apple after appearing in a video on TikTok making inappropriate and offensive words about women.
Tony Blevins, Vice President of Procurement at Camelirresponsible comments, inspired by the 1981 movie “Arthur” – in an interview with a content creator on TikTok and Instagram named Daniel Mack, who is known for asking luxury car owners what they do for “a living”.
Reportedly, the clip was filmed during a California auto show on August 18, and was shared on social media in early September, racking up nearly 142,000 likes on TikTok.
Apple’s management became aware of the inappropriate remarks, and an internal investigation was launched in which Blevins was relieved of leadership of his team of hundreds of employees, sources familiar with the matter told Bloomberg.
An Apple spokesperson confirmed to the agency Thursday that Blevins is on his way to leave. Blevins apologized for the obscene remarks in a statement to Bloomberg.
“I would like to take this opportunity to sincerely apologize to anyone who was offended by my erroneous attempt at humor,” he said.
Bloomberg reports that Blevins has worked with the company for 22 years, and was one of about 30 executives reporting directly to CEO Tim Cook.