An AI Mario hologram terrified everyone at CES and now we know why

2024-01-14 17:40:21

Nintendo is not involved, according to the company responsible

Mario remains one of the most important figures in the video game sector.

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The era of mascots in video games is over, and we no longer have a fight to see which is the best personal image of a brand, as if we had at the time with Mario and Sonic. Even so, we still have very recognizable characters in our sector, and particularly the mustachioed plumber from Nintendo remains one of the most loved by users around the world, something that was reflected in the box office success of Super Mario Bros. The Movie. This character has starred in quite a few titles, some of them considered some of the best games in history, but we never imagined that he would end up instilling terror in some people, as happened recently at CES 2024.

As you well know, CES 2024 is being held in Las Vegas, a technology fair that shows the greatest innovations that we will see in the sector in the coming years. We were clear that AI would have a fundamental role in this event, but we didn’t think we would see one that would take the appearance of Mario to terrify users. This is especially due to his animations, which are so unnatural that they manage to impact from the first moment.

At first it was theorized that this was a collaboration between AARP, a company that has brought this hologram of Mario to CES 2024, with Nintendo, but nothing might be further from the truth. The responsible company itself has confirmed that this is not in no case a collaboration with the Japanese companyand that had only been a kind of sample of the capabilities of this program developed by Proto.

So Mario was at #CES

But uh… who approved this abomination? ???? pic.twitter.com/diG3axCJIG

— Greggory (@ProbChild_) January 10, 2024

Before this, and As you can see on social networksmany users who attended the event expressed their surprise in this regard on X/Twitter.

Mario in the future

Leaving aside this, which as the company itself has confirmed through the aforementioned statement Nintendo has had nothing to do with this, Mario may have a lot to offer us in the future. Beyond Mario vs. Donkey Kong coming to Nintendo Switch soon, probably we will see more games of this character during 2024. Likewise, following the success of the aforementioned Super Mario Bros. movie, we can expect that in the coming years we will see more films regarding this character.

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