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The creative area of a company has the opportunity to attract potential clients, if it bets on making sufficiently risky bets.
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It only takes six seconds for a consumer to “fall in love” with a product following seeing it.
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Creativity in a product can be implemented in its design or even in its packaging.
Social networks have spotted a particular product that has caught their attention, a creative toilet brush with a figure of AMLO.
Taking into account the new areas of consumption by the population where digitization and electronic commerce have regained an important role, today there is a wide variety of products that can satisfy the same need, where value-added offers result in a very important element to be able to capture the attention of potential customers and thus achieve a salesince these have the ability to compare the same product with the competition by searching for these items located in different catalogs, categories, platforms and presentations.
Despite this, there are some strategies that can be used to “fall in love” with the consumer, a fact that we can achieve if we bet on using creativity.
According to the Nielsen report entitled “Five keys to effectiveness”, it was established that creative quality is the most important factor in driving sales, impacting 47 percent of total reach, it’s proven to be a strong positioning opportunity, if you make a risky enough bet.
The image of Andrés Manuel López Obrador (AMLO) is constantly promoted in the world of social mediapartly due to the political strategy with which he seeks to promote his name, as happens in his morning conferences, where Internet users get endless material to create different trends that indirectly promote their digital presence.
Taking into account its popularity and digital presence, a user has chosen to show social networks a particular product, a toilet brush with a plastic figure of the president of Mexico, a fact that has provoked Internet users to make all kinds of comments regarding it.
@jrestaca @EVIDEGARAY @lacornetafm They already have a good gift for Father’s Day. LOL
— J.DaniClatza (@danielclatza1) May 26, 2022
That one doesn’t clean, it muddies more and blames the past brushes.
– Quiquetron Dj (@DjQuiquetron) May 26, 2022
I need it ????
– Diana Cortés (@DianaCorcas) May 26, 2022
Although this AMLO’s brush was created as a kind of mockery of the president during the Hot Sale, users have shown to have received this idea in a comical and, therefore, effective way, thus demonstrating the opportunity it has integrate creativity in the design of a product.
The creativity in the design of a product or its packagingg, is proclaimed as a good opportunity to capture the attention of the consumer and make him fall in love so that he chooses our brand over the other competition in the market.
Nielsen data shows that it only takes six seconds for a product to attract the attention of a consumer and entice him to buy; Likewise, they mention that a good design might imply a return on investment of up to 2.5 times higher than that invested through other marketing strategies, as well as promoting it through a strategy on social networks and other communication channels.
We found an example of this some time ago with that packaging of a Comex brush, with which his brush simulated being a mustache from “Mario Bros region 4”, fact that caught the curiosity and attention of potential customers.
The creative area is just as important as other areas when considering the success of a brand, as well as its products and services.
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