2023-08-17 12:36:05
Streaming continues to take hold in homes. To the point of winning first place on the sacrosanct television. For the first time in July, Americans spent more time watching streaming platforms than watching cable channels. The combined audiences of Netflix, Amazon Prime Video, YouTube and other platforms accounted for 38.7% of television consumption in the country, according to a study by Nielsen. A record, up 7.3 points from the previous year.
Americans spent only one-third of TV time watching live cable channels (29.6%), down 12.5 points year-on-year, reports the National Measurement Institute. hearing. Deferred viewing (or replay) represented 20% of television consumption. Less than half (49.6%) of the time spent in front of the set was therefore devoted to linear television. 11.6% of screen time was spent watching streaming via a cable box, playing video games or watching DVDs (“other” category).
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#Americans #watch #streaming