It looks like it’s been a good year for the Cap d’Antibes Beach Hotel, which was redesigned by architect Bernard Dubois and part of the Chapter Six Group. The Cap d’Antibes Beach Hotel was recently awarded the 2024 Prix Versailles, making it one of the 16 most beautiful hotels in the world “A good — even a very good — season” According to its owner Nicolas Saltiel. “Around the Olympics, we felt that a lot of international players, especially American players, went straight south without going through Paris.”
Most Americans
Last year, when the hotel was renovated and opened, it was difficult to market the rooms in advance, especially since all the work, especially the finishing touches, was done this winter. “We redesigned some rooms and everything that is not visible: the staff changing rooms, the technical parts… When you employ 120 people, these are important”designating Nicholas Saltier.
This year, the customer base has changed and some people have returned. “Most of our customers are Americans. They are wonderful customers, generous, always happy to come, and have good purchasing power. Is it the California style of the hotel, a nod to the geometric houses and sophisticated Palm Springs, that attracts them? Or is it that our hotel is particularly promoted in the United States?analyze the five-star boss.
Let the people of the Riviera make it their own
There are currently no plans to open during the winter. “We were worried that we wouldn’t have enough customers. The weather is bad in the winter and Cap d’Antibes Beach Hotel is a summer hotel where you can walk barefoot.”defends Nicolas Saltier. Here, everything revolves around the beach and the 200 lounge chairs that share the hotel pool. “It delights both hotel guests and residents of the neighbouring villas and apartments”he confirmed.
Located between two legendary hotels: Hôtel du Cap-Eden-Roc and Belles Rives, Cap d’Antibes Beach Hotel decided not to play the competition card. “We had a different offer for the beach, a strong architect… it was an alternative for an iconic place”“, explains Nicolas Saltiel. To highlight this difference, a beach boutique opened this summer. She sells T-shirts and sweatshirts in the name of the hotel, swimsuits dyed pink by the Parisian brand Anja, and jewelry.
Another goal this year: to give the people of the Riviera ownership of the place. Yoga classes are held every Monday, as well as “Baba Mondays,” inspired by the name of one of the hotel’s restaurants. “On Mondays, the gourmet restaurants are closed, so we took the opportunity to invite music groups to give the place a festive atmosphere.””, continues Nicolas Saltier. There is always one thing in common: the seaside.
