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Elaf: The American University in the Emirates (AUE) produced a youth song for its students to be the first in Dubai to do this work with the idea of the university’s young men and women. The video “Que linda en AUE” documented the students’ lives on campus, where they sit and meet, and how they study and practice their recreational, educational and sports hobbies. The scenes of the song were filmed inside the university library and several places on the university campus, to form in its entirety live scenes that touch the reality of the students’ condition.
The clip was sung by Emirati rapper “Saud Ji” and singer Nour Arksousi in Arabic and English, and singer Labilardo Delmar in Spanish, where the words were in the three languages, Arabic, English and Spanish, where their singing formed a beautiful case of different musical colors, as they expressed their admiration for the work, as it is young and speaks On another entertaining aspect of the life of young people while studying, and how they documented those beautiful memories in a song that commemorates the days they experienced in university, in an unconventional way.
Hassan Kashmoula, Head of the Media and Communication Department at the American University in the Emirates (AUE), said that what gave the song a special and exciting character was that its scenes were filmed in the atmosphere of the university, in terms of sessions, teaching places and many things that the clip showed regarding the other life of the students and from a side other than education, None of the case on campus.
He added that the university is always interested in the students’ opinions and ideas, and there is a continuous communication link between the two parties, pointing out that the video keeps pace with the era in which the media lives in general, with the development of ideas, visions and capabilities and always working to address the future and its requirements, not stability at one point, which is what distinguishes The Department of Media and Communication at the university.
In the clip, the latest modern technologies were used in terms of photography, suspense, excitement and elements of attraction, so that his words reflected the reality of the reality experienced by students inside the university in particular, and Dubai in general, following the song was presented in three languages, to show the diversity, difference and cohesion of cultures that the UAE lives and is unique to. rest of the world.
The head of the Media and Communication Department stressed that the selection of three singers and different languages in the song is a message from the university that everyone lives in the UAE as a collective unit, no matter how diverse nationalities, cultures and languages are. each other.
The scenes of filming the song showed the happiness that the students experienced to implement the idea, so that the clip would be closer to a memory documented by sound and image in a lyrical entertaining way, to immortalize it for themselves regarding that interesting university stage in which they accompanied friends, and how their lives together were spontaneous and fun.