American agency again denies registration of the ‘GPT’ brand to OpenAI

2024-02-16 19:51:00

Since the launch of OpenAI’s ChatGPT chatbot in November 2022, the company has been trying to prevent other companies from using the “GPT” acronym. This month, the United States Patent and Trademark Office (USPTO) once more denied registration of the trademark.

In a ruling issued last week that went largely unnoticed, the USPTO said it was denying OpenAI’s application to register a trademark for “GPT” because the acronym was merely descriptive and only detailed a characteristic of the product. “GPT” is nothing more than the abbreviation for “generative pre-trained transformer”, a set of neural network models that can create human-like text and images.


OpenAI had been disputing the federal agency’s claim that “GPT” is descriptive for months, arguing in November that the average consumer probably wouldn’t know that “GPT” was an acronym for “generative pre-trained transformer.” The USPTO didn’t buy this idea, however. In February, the agency said many consumers clearly associated “GPT” with certain products and technologies.

The USPTO went on to say that was denying OpenAI’s request to stop the company from stifling competition in its industry and prevent it from filing expensive trademark infringement lawsuits.

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“Businesses and competitors should be free to use descriptive language when describing their own goods and/or services to the public in advertising and marketing materials,” the USPTO stated.

This is the second time the agency has denied OpenAI’s application, submitted in December 2022, to register a trademark for “GPT.” The company previously had its application denied in May 2023. OpenAI may still ask the USPTO to reconsider its decision or file an appeal with the Trademark Trial and Appeal Board, although it is unclear whether it plans to do so at this time.

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