2024-03-13 09:28:14
AMD X ASRock Meet up AI 2024
Recently, the days are slowly getting warmer and offline events are becoming more frequent. Accordingly, many hardware companies are also preparing opportunities to introduce new products and functions. In particular, in the case of hardware events, it can be seen that from last year to this year, there has been a sharp increase in the number of events introducing AI hardware and AI functions, which are receiving high interest not only from consumers but also from companies.
Accordingly, the AMD At this event, AMD Radeon’s high gaming performance and excellent AI processing performance, Asrock’s AI Quickset function, and the latest driver updates were introduced. In addition, a demo demonstration was held where users could directly check and use the product and its functions.
▲ AMD
At the site, AMD’s Adam and ASRock Korea’s Kim Seong-hyun gave a presentation, and media reporters and domestic partners participated.
The event started with a welcome speech from ASRock Korea Director Seong-Hyeon Kim, followed by AMD’s Adam representative explaining the Radeon product line and AMD’s AI processing performance, and ASRock Korea Director Seong-Hyun Kim introduced ASRock’s AI Quickset function. Afterwards, it ended with a question-and-answer session and a demonstration.
At a time when AI is emerging as a hot potato, what kind of AI technology and performance have AMD and Asrock captured the hearts of consumers with?
Introduction of Radeon
Starting with the Radeon 7900GRE, which was recently unveiled at this event, AMD is offering the performance and gaming performance of several products, including the 7900 Accelerators and AI accelerators were introduced.
In it, the frames were shown before and after using features of recently released games such as Pal World and Hell Divers 2, as well as popular AAA games, and this clearly shows a big difference, including FSR3, which has been transformed with a new look and high performance, and various other functions. I was able to check the advantages of . For reference, FSR3 is AMD’s upscaling function provided as open source.
In addition, AMD’s exclusive software, AMD Adrenaline, was also explained. The software consists of a single software packaging, so it has the advantage of being able to be easily used as one without having to download various elements one by one. In addition, since it is provided as open source, it can be used without logging in, and it is easy to check information related to various functions and performance.
▲ AMD HYPR-RX allows you to easily set complex graphics settings with one click.
New features were introduced at the event. This is the AMD HYPR-RX function. This function was added based on data showing that users do not easily enter the control panel, and it was created with a user-friendly design so that complex graphic settings, etc. can be easily used with one click.
AMD AI Ready
▲ AMD’s Adam representative is explaining AMD AI
First, AMD’s AI accelerator is twice as fast as the previous generation, and it supports up to 24GB of memory, which accounts for a high percentage of AI hardware. In this presentation, AI was focused on four areas, and we were able to check out gaming and streaming, generative AI, content production apps, and AMD ROCm™ for developers.
In addition, AMD ROCm™ software was explained in detail. The software, which is an extensive programming model for developing AI and HPC solutions on AMD GPUs, can be viewed as an open software stack that includes tools, compilers, libraries, and runtime, and is said to have further improved AI performance.
▲ Adobe Photoshop AI performance improvement effect by driver
ASRock AI Quickset
▲ Asrock Manager Kim Seong-hyun explains the AI Quickset function
First, the presentation began with content related to AI. He continued his talk about the recently popular generative AI and explained ASRock’s AI Quickset function in detail. ASRock’s AI Quickset function makes it easy to install a generative AI program, and when the software is updated, you can just leave it in without having to check the version individually. Other advantages include easy configuration and user-friendliness.
The installation method is simple. Double-click the AI Quickset, select the application you want to install, and install the AI software registered in the installation shortcut. When actually running it with the RX 7900XTX, we were able to confirm that the image creation time took a short time of about 2.2 seconds.
▲ Easy and simple installation and use method
Product demo demonstration
In fact, it is the time I have been waiting for the most. This is because experiencing things with your own hands and seeing things with your own eyes rather than hearing explanations with your eyes and ears is the most enjoyable way to experience an event. I confirmed this by testing a desktop equipped with Asrock’s motherboard and AMD products.
▲ Let’s take a look at AMDxASRock’s demonstration zone.
▲ Banners containing product descriptions can be seen here and there.
▲ And you can check the Radeon graphics card and Asrock motherboard at the front.
▲ As expected, we cannot give up the white sensibility.
▲ It is not a motherboard with a heavy and rigid design, it is an Asrock B650 board with a white sensibility.
▲ Systems for demonstration are installed here and there.
▲ Pal World runs comfortably without any lag.
▲ I was also able to experience ASRock’s AI Quickset function.
▲ The advantage is intuitive and quick installation and work time.
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#Festival #gaming #AMD