Amazon’s Unconventional Strategy: Money Back Without Returning Products – How Does it Work?

2024-02-16 13:48:12

Millions of people in Germany regularly use Amazon. But what if the ordered goods do not meet expectations? Amazon is now surprising with an unconventional strategy: customers get their money back without having to send the products back. But how does it work exactly?

“No customer likes to return goods,” explains an Amazon spokesman. The company is therefore relying on a strategy that is intended to prevent customers from returning goods. Even unpackaged returns are now possible. But the tactic of giving customers their money without demanding the products back is also part of Amazon’s repertoire. This happens in particular with faulty, damaged or incomplete items worth less than 20 euros.

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#returns #money #Amazon #surprises #strategy

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