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The emotional holiday production is directed by award-winning director Wayne McClamy
3 Photo: Still shot
Dimitar Marinov is the main character in Amazon’s Christmas ad (video)
The emotional holiday production is directed by award-winning director Wayne McClamy
18:00 | November 4, 2024
1655 Photo: Still shot
The holiday season is officially upon us, and retailers are starting the battle with Christmas ads to attract shoppers to their products.
The British branch of the giant Amazon also shared its emotional holiday production, which is directed by the award-winning director Wayne McClamy, and the lead role in it is entrusted to the Bulgarian actor Dimitar Marinov.
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Amazon’s Christmas ad opens with a doorman going about his daily tasks at the theater while singing softly to himself.
Viewers then get to see his lifelong passion for singing as he opens his locker to reveal a photo of him as a younger man performing on stage.
After his colleagues hear his remarkable voice gently echoing through the empty corridors of the building, they are moved to organize a special surprise.
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Coming together as a community, they transform the ornate Sonnet Theater into a proper performance stage, complete with lighting, staging and, to his surprise, an instrumental warm-up song.
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The actor plays the role of a cleaner in the Amazon ad
Photo: Still shot
With a little help from Amazon, the final touch is a speedy delivery of a sleek black tuxedo jacket, allowing the modest star to step into the spotlight and, prodded by his adoring co-stars, simply “sing.”
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As his colleagues take their seats, the bouncer delivers a moving rendition of Bacharach-David’s beloved 1965 classic “What the World Needs Now Is Love,” showcasing his spectacular and surprising vocal prowess.
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The ad reflects how a seemingly small gesture can create meaningful moments and celebrate the courage it takes to share your talent.
Finally, Dimitar Marinov’s character fulfills his dream of singing on stage
Photo: Still shot
“It’s a story that celebrates the joy of doing something special for the people in your life. I think we all know how wonderful it is to be the recipient of even the smallest act of kindness — whether it’s a thoughtful gift or an encouraging word — and we wanted to bring that ineffable emotion to life,” said Joe Shoesmith, Global Chief Creative Officer at Amazon.
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For years, the Bulgarian actor Dimitar Marinov has been dividing his professional commitments between America and Bulgaria. He also works with agents on the Island, like a number of other bg stars, and this most likely contributed to his inclusion in the project.
The actor also took to the stage at the 2018 Academy Awards as his film Green Book took home the Academy Award for Best Picture.
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Ah, Christmas ads! The time of year when companies unleash sentimental storylines that tug at your heartstrings more than grandma’s fruitcake ever could. It’s like they’re saying, “Forget about the actual gift; let’s just make you cry and hope you buy something out of sheer emotion!”
Now, let’s dive into this heartwarming spectacle from Amazon, helmed by the award-winning Wayne McClamy. Because nothing says “joyful holiday season” quite like a dramatic production featuring a cleaner with a hidden passion for singing, right? If this doesn’t scream “magical Christmas spirit,” I don’t know what does.
Meet Dimitar Marinov, the Bulgarian actor who is quite literally sweeping the stage with his vocal chops. Picture this: a doorman at a theater going about his daily grind, when suddenly he breaks into song. Ah, yes, the perfect metaphor for the irony of life—working a dead-end job while dreaming of stardom! So relatable, I almost regret not taking that opera class back in college.
Now, back to the ad—his colleagues, overwhelmed by the siren call of his talent echoing through the empty hallways, decide it’s time to host a surprise performance. Nothing says “we appreciate your hard work” better than an impromptu sing-along, right? I can just imagine someone yelling, “Quick, someone get a delivery from Amazon Prime! We need lights, a stage, and possibly an on-call therapist for when he realizes he’s not actually famous!”
The transformation of the Sonnet Theater into a stage for this cleaner’s big break is downright touching. You’ve got your classic “community unites to support a gentle soul” theme bolstered by a dramatic shipping of a tuxedo jacket. It’s like the ‘makeover’ montage from every rom-com we’ve ever watched, minus the romantic interest. Who knew retail therapy could come with such a layer of emotional depth?
And then—drum roll, please!—he delivers a haunting rendition of “What the World Needs Now Is Love.” Because you either have love or a screaming cat, and from the sounds of it, Amazon’s ad is banking hard on the former. The message here? A small gesture can lead to big dreams, or at least get you a Prime membership!
As Joe Shoesmith, the Global Chief Creative Officer at Amazon, puts it, “We wanted to bring that ineffable emotion to life.” Because nothing says “innate human emotion” quite like seasonal marketing strategies designed to boost sales for the latest tech gadgets.
So, what’s the takeaway? Dimitar Marinov, splitting his time between America and Bulgaria, shows us it’s never too late to chase that dream—even if it means performing in an ad for a tech giant. A true embodiment of resilience, or as I like to call it, “How to go from cleaning to singing and hopefully avoid the ‘day job’ entirely!”
To wrap it all up, Amazon’s Christmas ad might be a calculated move to sell more stuff, but at least it’s packaged with some feel-good vibes. Just remember, as you tear open those holiday presents, it’s not about what’s in the box, but the love and sadness that made you weep in front of your relatives while watching a guy in a tux belt out a classic. Cheers to sentimental marketing!
The emotional holiday production is directed by award-winning director Wayne McClamy.
Dimitar Marinov is the main character in Amazon’s Christmas ad (video)
The emotional holiday production is directed by the award-winning director Wayne McClamy, showcasing his unique storytelling style and expertise in capturing heartfelt moments.
The British branch of the giant Amazon also shared its emotional holiday production, which is directed by the esteemed filmmaker Wayne McClamy, whose award-winning work has resonated with audiences worldwide. The lead role in this touching narrative is entrusted to the talented Bulgarian actor Dimitar Marinov, who brings depth and authenticity to his character.
Amazon’s Christmas ad opens with a doorman going about his daily tasks at the theater while softly singing to himself, setting a tone of warmth and nostalgia. This introduction captures the essence of the holiday spirit.
Viewers then get to see his lifelong passion for singing through a nostalgic moment as he opens his locker to reveal a photo of him as a younger man, performing on stage with vibrant enthusiasm, a symbol of dreams and aspirations.
After his colleagues hear his remarkable voice gently echoing through the empty corridors of the building, they are moved to organize a special surprise, highlighting the power of community and friendship during the festive season.
Coming together as a community, they transform the ornate Sonnet Theater into a proper performance stage, complete with dazzling lighting and staging, creating a magical atmosphere tailored to surprise the unsuspecting doorman.
With a little help from Amazon, the final touch is a speedy delivery of a sleek black tuxedo jacket, allowing the modest star to step into the spotlight and fulfill his long-held dream, while his adoring co-stars urge him to “sing.”
As his colleagues take their seats, the bouncer delivers a moving rendition of Bacharach-David’s beloved 1965 classic “What the World Needs Now Is Love,” showcasing his spectacular and surprising vocal prowess, leaving the audience captivated.
The ad reflects how a seemingly small gesture can create meaningful moments and celebrate the courage it takes to share your talent, encapsulating the essence of the holiday spirit.
“It’s a story that celebrates the joy of doing something special for the people in your life. I think we all know how wonderful it is to be the recipient of even the smallest act of kindness — whether it’s a thoughtful gift or an encouraging word — and we wanted to bring that ineffable emotion to life,” said Joe Shoesmith, Global Chief Creative Officer at Amazon.
For years, the Bulgarian actor Dimitar Marinov has been dividing his professional commitments between America and Bulgaria, showcasing his versatility and expanding his artistic repertoire. He also works with agents on the Island, like a number of other bg stars, and this most likely contributed to his inclusion in the project, further emphasizing his international appeal.
The actor also took to the stage at the 2018 Academy Awards as his film Green Book took home the Academy Award for Best Picture, reaffirming his prominence in the cinematic world.
E space, creating a magical atmosphere that perfectly reflects the essence of the holiday season. Dimitar’s character, although initially a mere observer in the hustle and bustle of the theater, is suddenly thrust into the spotlight, making it a metaphorical stage for his renewed dreams.
In a moment of heightened emotion, his colleagues, inspired by his talent, rally together, showcasing how small acts of kindness can uplift spirits and spark new beginnings. The climax of the ad comes when he performs “What the World Needs Now Is Love,” a poignant reminder of the universal longing for connection and love during the holidays.
This heartfelt narrative, complete with stunning visuals of the transformed theater and a soundtrack that resonates deeply, reinforces the message that the true spirit of the holidays lies in community, support, and the courage to pursue one’s passions. Dimitar Marinov, in his portrayal, embodies the aspiration that it’s never too late to achieve one’s dreams, making this ad not just a marketing strategy, but a celebration of human emotion and connection.
As the ad concludes, viewers are left with a sense of nostalgia and warmth, reminding them that while the holidays can be commercialized, the feelings and memories created during this time are what truly matter. In a world that often rushes past these sentiments, such an advertisement serves as a gentle nudge to pause, appreciate the little joys, and embrace the magic that can blossom from even the most unexpected beginnings.
Ultimately, Amazon’s Christmas ad stands as a testament to storytelling that resonates on a deeper level, merging entertainment with a meaningful message, proving that in this season of giving, a little love and encouragement can go a long way. Cheers to the holidays, and may we all find our own moments to shine, just like Dimitar Marinov in his touching portrayal!
