2023-12-27 10:30:30
Amazon Prime Video imposes ads on all its Prime subscribers in the United States
In the United States, the streaming giant Amazon Prime Video announced a major change: the introduction of advertisements in its SVOD service from January 29, 2024. This decision, communicated via email, surprised many subscribers who, until present, enjoyed their films and series without interruption. It must be said that the absence of , combined with the freedom to watch content at any time and anywhere, has greatly contributed to the success of streaming platforms. SVOD.
Amazon justified this measure in the fact that the latter “ will allow us to continue investing in engaging content and increase this investment over a long period of time “. The streaming platform has not changed the price of the Prime subscription and leaves the choice to its users. But their peace of mind will come at a price: to avoid ads, Prime subscribers will have to pay an additional $3 per month.
Ads soon in France too?
Amazon still promises that its SVOD service will offer fewer advertisements than linear television and other streaming platforms. But in reality, this promise comes with a disguised price increase for those wishing to maintain an ad-free experience. In the United States, this means that the Prime membership will increase to almost $18 per month. No emails have been sent to French and European users at this time. The Amazon platform seems to favor an experiment with our neighbors across the Atlantic before generalizing the deployment of for all its Prime subscribers around the world.
But as its competitors such as Disney+ or Netflix have done, this measure seems to be hanging over our heads. Some have even mentioned that it could be effective as early as April 2024. The days when streaming platforms offered ad-free content seem to be over. And in view of the various increases – this is to say: we are even talking about streamininflation – these services could soon become inaccessible for many of us…
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