Amazon: More than seven million counterfeit items stopped

2024-03-26 08:06:34

Group expanded controls when setting up
Merchant accounts

Seattle APA/dpa

Amazon identified, confiscated and disposed of more than seven million counterfeit products worldwide last year. This emerges from a report by the online giant that was published on Tuesday. Since its founding in 2020, Amazon’s Counterfeit Crimes Unit has brought more than 21,000 bad actors to justice through litigation and reports to law enforcement.

The measures once morest product piracy involve, on the one hand, items that should be brought into the logistics cycle of the world’s largest online retailer. The statistics also include cases in which Amazon was able to provide companies and authorities with information regarding counterfeiters’ warehouses, for example.

Amazon not only sells goods itself, but also acts as a platform for other retailers – and product counterfeiters often try to use this route as a gateway. In recent years, the group has therefore expanded, among other things, the controls when setting up a dealer account. Systems with artificial intelligence also alert Amazon auditors to suspected cases.

Last year, Amazon thwarted more than 700,000 attempts by “actors with bad intentions” to create new seller accounts, reported Amazon top manager Dharmesh Mehta. This was achieved before these players might even offer a single product for sale in the Amazon store, emphasized Mehta. “This is a significant decrease from the six million attempts by ill-intentioned actors to create new Amazon seller accounts in 2020.”

In Europe, Amazon and the BWW Group recently successfully sued the European Union Trademark Court in Alicante, Spain, once morest the trade in counterfeit BMW products. The court convicted four Spanish residents for attempting to sell counterfeit BMW parts and accessories on the online platform across Europe.

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