No comments. «Diploma at work». Heavy silence in Viale Mazzini on the fate of the spearhead of Rai ratings, King Midas who transformed the Sanremo Festival into a mine, certified by the 60.182 million euros collected from the last edition of the event. Amadeus, whose contract expires on August 30, according to the latest rumors, however, would be one foot (or even more) outside of Rai. Destination? That channel Nine which already hosts another ratings champion who landed only a year ago in the arms of Warner Bros. Discovery. Publisher who is now rubbing his hands waiting to close the circle with the Lord of the Festival.
The indiscretion of a meeting with the leaders of Viale Mazzini is confirmed. And there Amadeus would have announced, unofficially, his intention to leave Rai to move to the Warner Bros. Discovery group. He’s been talking regarding it for a long time now. And so far there has been no comment. Even now, according to some rumours, Rai is attempting the final push. On the other hand, however, as far as we know Sun 24 Hoursthe negotiation with Warner Bros. Discovery led in Italy by Alessandro Araimo is said to be at an advanced stage.
The growth of Canale Nove
If we actually reached checkers, it would be a significant coup for the US giant, with which it would aim to make a definitive (perhaps) leap in quality to a channel – the Nove – which is the network which, according to the calculations of the Studio Frasi on Auditel data, is the one that has grown the most in the Italian television panorama both throughout the day and in prime time, recording an improvement of 49.2% over the first thirty weeks of this season (10/09/2023-06/04 /2024) compared to the same period of the 2022-23 season. The average audience in prime time is 672 thousand individuals for a share of 3.4%.
A younger network
Those who follow Nove are ten years younger than Rai1, with an average age of 55. Considering the ratings since the arrival of Fabio Fazio (15 October), Nove records an average prime time audience of 717 thousand spectators for a share of 3.5%. In the early evening slot, the one dominated by Amadeus on Rai1, Nove today recorded a share of 3.8%. Amadeus with Affari Tui on Rai 1 has a 23% share.
Discovery third publisher
This is the possible plus coming for a Warner Bros Discovery which, as mentioned at Sun 24 Hours from himself to Araimo, he has long made it clear that he is in a position to grow and make his talent pool grow. which in Italy has a multiplatform portfolio of 17 channels in addition to discovery+, the Ott on demand platform. The publisher – third in Italy following Rai and Mediaset – in the first thirty weeks of this season, once more according to the processing of Auditel data by Studio Frasi, achieved a +14.73% in audiences on the average day (764,870 ) and 22.8% in prime time (1.74 million).
#Amadeus #goodbye #Rai #Contacts #Warner #Bros #Discovery
2024-04-10 23:08:19
