2023-08-25 10:08:00
Alpha 55 proceeded, on August 24, 2023, in the presence of Ryad Mezzour, Minister of Industry and Commerce, to the inauguration of its 4th store in the Aeria Mall shopping center in Casablanca.
By choosing Aeria Mall for this new stage, Alpha 55 has strengthened its position in the retail market in Morocco for almost half a century. This establishment is the result of a thoughtful strategy, aimed at strengthening proximity to customers while extending the brand’s presence in strategic areas.
The choice of Aeria Mall for this new location is not fortuitous. Located in the heart of Casa Anfa, this shopping center is much more than just a commercial space. It embodies the perfect alliance between history and modernity, extending over an area of 25,000 m² on the historic site of the former Casablanca aerodrome. With a neat architecture and a strategic location, it quickly became the crossroads of choice for commerce and tourism in Casablanca.
Alpha 55’s store at Aeria Mall covers an area of 2,000 square meters and presents a wide range of universes, from the home to the celebration of festive events. In addition, and as part of the strengthening of cooperation between the brand and the Moroccan State, an agreement was concluded today with the Ministry of Industry and Trade. This agreement, made official within the Aeria Mall shopping center itself, bears witness to a shared ambition to maintain high standards and promote “Made in Morocco”. Under this agreement, Alpha 55 takes the initiative to favor a wider range of products designed and manufactured in Morocco.
On this occasion, Ryad Mezzour underlined: “the expansion of the Alpha 55 brand, in particular with this new store at the Aeria Mall, will undoubtedly contribute to the development of modern distribution in Morocco, a sector to which we pay all the attention it deserves in view of the major development potential it harbors and the driving role it plays for the development of the national economy, as a catalyst for strengthening local sourcing, the diversification and increased competitiveness of the made in Morocco offer”. And to add: “this is why we are signing today with the company” alpha 55 an agreement for the development of local sourcing, aiming to increase the share of products made in Morocco by 20%, particularly for non-food products. We are thus complying with the High Guidelines of His Majesty the King, may God assist him, to revive the productive sectors and strengthen the industrial and commercial sovereignty of our country”.
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