Shanghai Muxin Catering Management Co., Ltd., the sole operator of LADY M in the mainland, released the “Announcement on the Termination of Operation of LADY M Stores in Mainland China” on Thursday (21st), indicating that all LADY M physical stores in mainland China will terminate operations on September 10. .
Shanghai Muxin Catering Management Co., Ltd. stated that the company, as the exclusive operator of LADY M brand products in mainland China, closed all existing LADY M stores in mainland China at the request of the LADY M brand.
Shanghai Muxin Catering Management Co., Ltd. also pointed out that it deeply regrets the decision of the LADY M brand to insist on the termination of all stores in mainland China, and has to make relevant arrangements to terminate the operation accordingly, “the inconvenience caused to consumers. , the company apologizes!”
However, some foreign media reported that LADY M has not withdrawn from the Chinese mainland market since then, but will fully adopt the direct sales model to operate in mainland China. The five-year license contract of the original Chinese mainland licensee expired on April 9, 2022 and will not be renewed.
Ken Romaniszyn, CEO of LADY M Group, also said in an interview with the media recently, “In order to continue to provide the highest quality and best service to consumers in mainland China who love the LADY M brand, LADY M Group will use direct sales to deploy in mainland China. This important strategic area.”
According to an earlier report by Jiemian News, LADY M successively closed and adjusted many stores in Beijing last year. The former Beijing Chaoyang Joy City store and Sanlitun Taikoo Li store were closed. The Xidan Joy City store, which was originally located in a prime location in the central area on the second floor, has also been relocated to a more marginal public area in the southwest corner of the same floor. Coincidentally, the location of LADY M in the iapm shopping mall in Shanghai International Trade Center has also been adjusted from the shop next to the subway entrance to a location with a smaller area and a normal moving line effect.
In September 2017, LADY M opened its first store in mainland China at the Shanghai International Finance Center, and in the early days of its opening, it triggered a very hot consumption scene. Some people even waited 6 hours to buy a thousand-layer cake to enter the store. It is understood that as of June this year, LADY M has regarding 27 stores in mainland China.