2023-07-20 08:30:01
After 6 decades we are still in love with the iconic doll, eagerly awaiting the release of the barbie moviewhich will dye the summer pink.
To the century Barbara Millicent Roberts of Wisconsinborn in 1959, (according to the bibliography invented for her by the toy manufacturer, Mattel), becomes real.
The Barbie movie has arrived
In Italian theaters from July 20, distributed by Warner Bros Pictures, the film of the iconic doll will arrive. The film, shot by the director Greta Gerwig (“Little Women” and “Lady Bird”), will star the actors Margot Robbie (as Barbie) e Ryan Glosling (as Ken).
A film that depicts a world where everything is perfect.
Important collaborations regarding the soundtrack. After Dance the night Of Dua Lipareleased in May, also announced the presence of a single by Billie Eilish: «We made this song for Barbie and it means the world to me. This movie will change your lives and I hope the song does the same.” wrote the singer.
“Rose” password
“The world has run out of pink” is the maximum used by Sarah Greenwood, production designer of the film, to support the launch of the film, and jokingly anticipate that our eyes will see a lot of pink. «I wanted the pinks to be very bright, and everything to be ‘almost too much’…I didn’t want to forget what made me love Barbie when I was a kid.” adds the director, «pink represents the possibility of maintaining childhood».
Barbie’s Dreamhouse in the movie
To best represent the Dreamhouse, the famous Barbie house that every little girl dreams of, the set designer and decorator, Kate Spencer, they admitted to having ordered it on Amazon. Having never owned one, they needed to study it in detail to re-propose it on the screens.
“The stairway was quite strange” underlines the decorator, «the ceiling is actually quite close to your head, and it only takes a few steps to walk across the room. It has the strange effect of making the actors look large in space but small overall.” adds the director.
Located inside the Warner Bros Studios in London, it is made up of three floors that faithfully reproduce that of Mattel. «We were literally creating the alternate universe of Barbie Land.” Gerwig sings, «it was important to reconstruct an authentic artificiality where everything was tactile, because toys are, above all, things that can be touched». The goal was to capture what was ridiculously funny regarding the original Dreamhouse. «Why go down the stairs when you can slide into your own pool? Why trudge up the stairs when you can take an elevator that matches the color of your dress?” asks the director.
Barbie becomes host
Who hasn’t dreamed of living in Barbie’s house?
He thought regarding it Airbnb to fulfill the dream of four lucky platform travelers.
From 23 October at 8 pm, it will in fact be possible to win a 2-night stay at the price of 55 euros a day, in the Malibu Dreamhouse. Faithful to the original, it allows you to admire Barbie’s wardrobe, made up of the clothes that the doll has worn from the year of its launch to today.
The stay will be a customer experience, in which a series of alternative activities are planned.
In fact, it will be possible to meet the world-famous hairstylist Jen Atkinfor a personal hair makeover session, take part in a cooking lesson with the Malibu chef, Gina Clarke-Helmor once more, fencing with the sportswoman Ibtihaj Muhammad (first fencer to wear the hijab at the Olympics).
Superga x Barbie The Movie is the collection you were waiting for
Superga has joined the brand to create a limited edition capsule collection inspired by the iconic doll. The collaboration includes 4 shoe models which, obviously, recall the color pink.
The classic 2750 model is available in 3 new versions: two with upper in cotton canvas, one with upper in denim. The 2802 model, made in cotton canvas, has a 7 cm wedge in extra bold pink.
The best collaborations of the moment not to be missed
Not just Superga. There are many brands that, on the occasion of the launch of the film, are trying their hand at alternative collections related to the world of Barbie. A series of the best gadgets not to arrive unprepared for the film:
1. TRULY DREAM BUNDLE x BARBIE
Truly Dream Bunadleoffers a series of body products, such as scrubs, bikini serum, luminous serum and body butter.
2. TANGLE TEEZER x BARBIE
A limited edition of the brush most used by influencers: in the iconic neon fuchsia color, with 325 teeth arranged on two levels, suitable for thick hair, just like Barbie’s envied ones
3. MOON x BARBIE
Moon launched a shocking pink limited edition electric toothbrush for the event, inspired by the one used by the actress in the film. The package includes a travel case and bubble mint toothpaste.
4. CANDELA HOMESICK x BARBIE DREAMHOUSE
Collaboration with Homesick offers a fragrance with notes of sweet peony, rose bush, pink jasmine, plush velvet, lemon and sandalwood to recreate the atmosphere of the Dreamhouse, even at home.
5. ALDO x BARBIE BARBIEMULE
A collection of 18 pieces including shoes, bags and jewelery launched by the brand Aldo. The “strong” piece is the shoe Barbiemulecombined with Barbie microbag.
6. IMPALA x BARBIE LIGHTSPEED
Skates similar to those worn by the protagonist in the film, proposed in collaboration with Impala. The capsule collection also includes knee pads and wrist protection, exactly in tone with Barbie’s looks.
7. GAP x BARBIE
Also Gap has decided to launch, at the beginning of June, a pink collection that includes shirts, sweatshirts, jackets and accessories such as glasses and backpacks.
8. T-SHIRT BARBIE LAND
For those who already feel at Barbie Land, Mattel has put the perfect t-shirt on the market, which can be purchased on the company’s Amazon store.
9. FUNBOY x BARBIE THE MOVIE
A rich collection of gadgets ideal for a day at the pool, inspired by the upcoming film, were presented by Funboy.
10. DRAGON GLASSWEAR x BARBIE
Barbie’s house never lacks a set of cocktail glasses, such as those offered by limited edition Of Dragonstrictly in shades of pink.
Barbie, icon of feminism in pink
“It’s definitely a home for single women” Greenwood specified referring to the Dreamhouse created in the film. When Barbie’s first cardboard house was sold in 1962, imagining a woman living alone was pure fantasy. Yet, despite the time, she was already interpreting a form of female emancipation.
«She is the female icon par excellence» cheers Spencer.
Equipped with an aesthetic aspect that has made it the object of criticism (because it is considered a slave to the female imagination required by male society), it has been the subject of sociological and anthropological studies. Proof that the dress doesn’t make the monk: she represents a woman who lives alone, doesn’t marry, with a black friend, Francie, and who pushes the girls to be what they want. Princess, doctor, astronaut, these and a thousand others were the professions performed by Barbie.
The icon that prompted entire generations to freely choose who to be.
In the 1960s, she helped shape the image of a working woman, who can lead a life even outside the family environment. Muse of the artist Andy Warhol who, in 1986, introduced her to the artistic world, decreeing her a female icon, on a par with those in the flesh.
It is no coincidence that the figure of Barbie has already been used to tell the stories of the “great” women of the present and of the past The Barbie poadcast is starting: it will tell stories of extraordinary women.
The doll is all the rage on social media
That Barbie was an icon, and not just among toys, has long been clear. The originality of the film’s marketing strategy consists precisely in remembering it with irony. The concept is reaffirmed in the various promotional posters of the film: She’s everything. He’s just Ken.
The idea was quickly shared on social media, where users enjoy “interpreting” the many versions of the doll…because Barbie can be anything she wants.
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Do you love Barbie? Check it out here:
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Cynical beautician becomes a Barbie, here’s what Cristina Fogazzi told us
Goodbye to Ken’s girlfriend, now Barbie teaches (also) coding
The Barbie podcast starts: it will tell stories of extraordinary women
David Bowie becomes an icon of the Barbie limited edition
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