Netflix presents its subscription with . Thus, if you subscribe to the Essential offer with , you will pay 5.99 euros per month to see advertisements of 15 to 30 seconds displayed before and during your series and films. Here’s everything you need to know regarding this package.
Netflix presents its brand new package “ Essential with ad“. You will only pay 5.99 euros per month for this subscription presented as the most affordable on the platform SVoD. In return, as explained Numeramayou will see ads displayed before and during the playback of your series, movies and documentaries.
Remember that this is not a surprise. Already in April, Netflix expressed its desire to integrate advertisements. Meanwhile, the streaming giant, in search of new users to seduce, partnered with Microsoft to manage the technology that will serve the ads. However, the company had not yet disclosed the terms of this new offer. Here is everything you need to know regarding Netflix Essential with ads.
Netflix with : price, date and content available
There are five key things to remember regarding Netflix’s ad-supported offering.
- Netflix Essential with ads costs 5.99 euros per month in France.
- This subscription will be available from November 3, 2022 at 5 p.m. (Paris time).
- Ads displayed before or during content will last between 15 and 30 seconds.
- Average 4 to 5 minutes of per hour viewing is planned.
- Some series and movies will not be availableat least initially.
Regarding the last point mentioned, Netflix promises, according to Numerama , that 85% of the catalog will be available through the Essential offer with . For the rest, Netflix must succeed in renegotiating certain contracts with studios who originally signed on for commercial-free broadcasts. Obviously, all of the original content belonging to the SVoD service is not affected by these rights issues.
The Essential subscription with offers video quality of up to 720p (HD) and Netflix specifies in passing that this is also the case now on the classic Essential package. However, downloading the programs to watch them offline will not be included in the formula.
Finally, in addition to France, Netflix Essential with will be available at launch in Germany, Australia, Brazil, Canada, South Korea, the United States, Spain, Italy, Japan, Mexico and in the United States.
Netflix and targeted
Netflix seeks to seduce advertisers by offering them the opportunity to address a large and varied audience that they may no longer be able to capture on conventional television. Advertisements can also be targeted by country and by type of program (comedy, drama, action, etc.). In the same way, broadcasters will also be able to prevent certain advertisements from being displayed before a film containing scenes incompatible with the image they want to give themselves.
To take out an Essential subscription with , you will need to give your name, email, date of birth and gender when registering. This data will allow advertisers to know which advertisements may be of interest to you. Note also that the ads in question can not be passed as is sometimes the case on YouTube for example. You will have to watch them in full. In contrast, Numerama indicates that child profiles will not have .
Why does Netflix include ?
By offering a cheaper formula, the SVoD platform hopes to be able to win over a new audience discouraged by the high prices charged by the service. It should indeed be known thata large number of users are thinking of unsubscribing from Netflix. The Essential offer with might make it possible to satisfy those who consider other subscriptions too expensive, without sacrificing its margins thanks to revenue.
The writing ofFrandroidremains doubtful. When we asked the question through a survey, the majority of you made it clear to us that Netflix with ads is a big no.
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