The latest pastry hit that obsesses the world It is round, filled and made with croissant dough. It does not respond to a single name, although the most widespread at the moment is ‘New York Roll’ due to its shape and place of origin. At the moment he is succeeding in New York, Paris, Singapore or Sydney. In Spain, we look forward to seeing some pastry chef dare to create their own recipe.
Since social networks have existed, we have witnessed countless viral trends that star in our Instagram ‘feed’ and now also Tik Tok. Most have short-lived success, but some are here to stay. The latest to shake up the Internet is the croissant born in New York, in the southern part of Manhattan, specifically in Lafayette Café & Bakery, a bistro with a Parisian flair. They baptized this visual wonder as ‘Croissant Supreme’ and now the world is replicating their creation as ‘New York Roll’.
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A round, stuffed croissant
Although from its appearance nobody would say that it is a ‘croissant’, it smells and tastes like that. It is simply rolled and cut in a different way to achieve this circular look. Another noticeable difference regarding the mass? It is somewhat denser than that of a classic croissant. In addition, once baked, some openings are made to fill it with multiple flavors, among which chocolate and pistachio triumph. The result is so showy and sweet, that it already reigns on Instagram. In fact, the original ‘New York Roll’, the one from Lafayette in Manhattan, it is so famous that long queues are already forming in front of the door that go around the block.
The price of a ‘Supreme’ at Lafayette is $8. We have not been lucky enough to try them, just to see them, but those who spend an hour of their time queuing and those eight dollars affirm that it is worth it. Their most successful versions to date have been chocolate and pistachio, but they also have strawberry and peach. Now for Halloween they have even made a pumpkin and ‘Chai Latte’. What business vision do Americans have? They don’t miss one.
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From New York to the world
A trend like this always gets imitations. Lafayette’s ‘Supreme’ was born last March. In July it became extremely popular and, as expected, in August-September You might already find replicas of this sweet in Paris, Singapore or Sydney.
And it is that practically all gastronomic trends of this style arise in the United States, in New York or Los Angeles to be more specific, and then cross the pond and any ocean that gets in the way. In Paris, where we find the best ‘croissants’ in the world, there are at least two pastry shops that have put this recipe into practice. The most popular is Bo&Mie, where they bake a kind of capsule collection. Only the fastest get them. They have specialized in filling them with vanilla chantilly and covering them with a chocolate ganache. They can also be found at Frappe Boulangerie Urbaine.
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In Sydney it is the Banksia patisserie that has become the pioneer of the ‘New York Roll’. Here they call it ‘Flaky Croissant’ or ‘Biscoff’ depending on the flavor chosen each month. In September and October they opted for the ‘Cheesecake’ flavor and in August a version filled with ‘earl gray tea’ ganache and salted caramel, covered with milk chocolate ganache, coconut, cornflower and vanilla marshmallow made in House. As you can see, Australians don’t mess around.
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In Singapore, the fever for the croissant in the ‘New York Roll’ version is so great that there are already dozens of places that offer it. In Spain, these greedy and Instagrammable fashions always come later. We just have to be patient and in no time we will find the streets of the Malasaña neighborhood in Madrid with people taking photos of their ‘New York Roll’ following an hour of waiting. Will we fall into temptation? We dare not say no.
