Gamification is one of the most effective tools for increasing engagement in corporate events. This concept is expected to grow by 30.1% by 2024 according to bizbash. With the massive growth of virtual and hybrid formats, it might be the missing piece in your strategy. But what is it and how do you go regarding it?
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Gamification can apply to both physical and remote corporate events. Only, the online format already working with technology, its embedding is easier. Face to face, you need additional logistics and perhaps additional human resources as well: technicians, ambassadors… The most important thing is to include this aspect of your event in the most natural way possible.
Essentials of corporate event gamification
Gamification involves the application of game-like elements in non-game contexts such as corporate events. We mean by game elements here the point system, the levels of rankings, etc. This tactic can be used to raise awareness, educate or even encourage collaboration.
Why is gamification so irresistible in corporate events? The feeling obtained from rewards, which is not necessarily points and prizes, makes the game attractive. Just remember the feeling of pleasure that hits you when you beat your high score in your favorite game.
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However, there is a whole range of possibilities for gamification of corporate events. Take the time tostudy the situation before choosing the right one for you. First decide on your goal. Want to inform? Increase engagement ? Generate new leads?
Whatever your goal, the experience should be mutually beneficial for your business and the participant to ensure success. It can be a ssense of accomplishment, new knowledge or even a good laugh. In all cases, participants must leave with the feeling of having drawn a positive aspect from the experience.
Find the best event providers
Unload all the research part for the organization of your event. Our teams take care of comparing, analyzing and then offering you the best services directly and free of charge.
