2023-10-04 18:17:22
Team Liquid and Alienware bring Brazilian eSports talents and exclusive new product lines to BGS 2023
The organization’s stand in partnership with Alienware will have more than 500m² and several activities for fans to interact with Cavalaria players and influencers; The public will also be able to visit Team Liquid’s official physical store to purchase items and accessories from collabs with major brands and exclusive and limited pieces that will only be sold at the event
Team Liquid, one of the main international eSports organizations, and Alienware, a brand of high-performance gaming equipment from Dell Technologies, announce their second joint participation in the Brasil Game Show, the largest gaming event in Latin America, which takes place between 11 and 15 October at Expo Center Norte, in São Paulo. In a 503.5m² stand, Cavalaria and Alienware will have a series of attractions for visitors, including activations with the organization’s Brazilian players and streamers and an official physical store where products from collections in collaboration with Marvel and Naruto will be sold. , as well as exclusive and limited items that will only be sold at BGS.
“Liquid makes a point of being close to the Brazilian public and has been carrying out a series of actions that reflect this priority. In this second consecutive participation in BGS, we are very excited and happy to see the fans again at the biggest event in the sector in Latin America and to once again have Alienware as a great partner and sponsor”, celebrates Rafael Queiroz, General Manager of Team Liquid in Brazil . “Calavaria fans can expect lots of parties, fun and unforgettable experiences at our stand.”
A Alienware na BGS
“For Alienware, BGS is a moment to embrace the gaming community and value the Brazilian gamer’s passion for games. Fans who visit our stand will get a closer look at the brand’s main new products for the year, including everything from high-performance notebooks to a desktop that challenges the limits of the category in the country. We also prepared a space for experimentation and interactivity that includes a VR experience that transports the player inside a gaming PC”, explains João Duarte, Marketing Director at Dell Technologies in Brazil.
Agenda of activities with Brazilian Cavalry talents
Over the five days of BGS, many of the organization’s talents and special guests will visit the Team Liquid stand with Alienware. In addition to the Brazilian Cavalry teams from Fortnite, Tom Clancy’s Rainbow Six Siege and VALORANT, streamers Haru, Zigueira, FRTTT, RazaH, The Darkness and Leticia will have several activations with the event’s audience.
Among the main new features is “Play with your idol”, an action that will give fans the opportunity to join a match of their favorite game with the talents of the Cavalry, all at stations equipped with Alienware Aurora R15 gaming desktops and turbocharged with Alienware gaming peripherals and accessories. To participate, interested parties must go to the stand and wait for their turn to play. During program breaks, more competitive games will be available for the public to test in the “Sit and Play” activation.
Anyone who wants to take advantage of the opportunity to collect autographs and photos will also have all the conditions. Liquid’s talents will participate in daily Meet & Greet sessions, where they will meet fans individually. On the stand stage, visitors will also be able to win gifts and follow live chats between guests, players, influencers and organization executives.
Exclusive store and new collab
The stand will also have an official Team Liquid physical store, where the public can get up close, try on and purchase the organization’s complete line of clothing and accessories, including game uniforms (jerseys), t-shirts, sweatshirts, caps, beanies, keychains , backpacks, flags and stuffed animals of the Blue mascot. Pieces from collabs with Marvel and Naruto will also be available, as well as exclusive and limited items that will only be sold at BGS.
“We have some surprises that we cannot reveal, but they will certainly please the community. As a tip, I say that they have to do with a brand loved by many Brazilians. We are waiting for all Cavalaria fans at our stand to check out this new product prepared with great care”, says Queiroz.
Next to the store, the public will be able to have free fun with stuffed toy machines, where a limited edition of the Blue mascot, made exclusively for the event, will be present.
Playing for Everyone: A Team Liquid Story
The public who attends the stand will also be able to see first-hand on the big screen on the main stage, the teaser for the documentary ‘Jogando Por Todos: Uma História Team Liquid’, which tells the story of the Cavalry’s five years in Brazil and which will be released in cinemas Brazilians at the end of this year.
Alienware, VR and Flow Games Spaces
Other major attractions at the Team Liquid and Alienware stand at Brasil Game Show are the special areas, full of activations and new features. In the Alienware space, the public will be able to discover and test several of the brand’s high-performance computers and peripherals, while in the VR space, it will be possible to play immersive games with virtual reality glasses. Finally, an aquarium with a Flow Games podcast studio will broadcast three live programs per day, directly from the fair and with many special guests from the gaming universe.
To follow the latest news from Team Liquid, visit Liquid+ and the organization’s official website.
About Team Liquid
Team Liquid was founded in 2000, in the Netherlands, and has become one of the main international eSports teams, with training centers in the Netherlands, Brazil and the United States. Team Liquid has around 100 athletes competing in 18 distinct games, including all major esports titles such as Valorant, Rocket League, Dota 2, League of Legends, CS:GO, Fortnite, Rainbow Six Siege and more. Led by Co-CEOs Steve Arhancet and Victor Goossens, Team Liquid is one of the most successful esports teams in the Western market in terms of competitive achievements and fan engagement across multiple sports. For more information, visit the Team Liquid website.
In addition to franchising eSports teams, Liquid Enterprises operates several business units designed to complement its brand. These include influencer management agency Liquid Media, eSports wikipedia Liquipedia, and a content production company known for its production of high-quality eSports documentary-style films and creative commercial content.
In September 2016, a controlling stake in Team Liquid was acquired by the aXiomatic group. aXiomatic leadership includes co-chief executives Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh, who together represent an unparalleled team of industry titans in sports, technology, entertainment and investment.
About Dell Technologies
– Dell Technologies (NYSE: DELL) is a unique family of companies that provides the critical infrastructure that helps organizations and individuals build their digital future and transform the way they work, live and play. The company provides customers with the broadest and most innovative portfolio of technologies and services for the data era.
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