A subsidiary of the Louis Delhaize group, Delitraiteur posted strong growth during the Covid crisis. Meeting with CEO Alexandre Terlinden.
What is your assessment two years after the start of this Covid crisis? How is the brand doing?
“We had two very good years. We are well aware that certain sectors have suffered greatly from this crisis. The first year of Covid was a year of transition since our “product mix” changed a lot that year and our customers discovered a whole range of product offerings much wider than what they were used to consuming. Nevertheless, we experienced very good growth in 2020 and which was confirmed in 2021, where we saw a increase in the average basket and traffic in our stores We ended 2021 with a turnover of just over 100 million euros, i.e. an increase of 10%.After having already recorded an increase of 15% from 2019 to 2020.”
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