MINNEAPOLIS, Nov. 07, 2024 (GLOBE NEWSWIRE) — Aleran Software has officially launched its cutting-edge digital commerce and sales operations platform on the SAP® Store, the premier online marketplace where businesses can explore a wide array of SAP and partner offerings. This robust, secure subscription-based platform seamlessly integrates with the SAP Business Technology Platform (BTP), empowering midmarket B2B manufacturers to prioritize their customers at the heart of an omnichannel sales strategy. Features such as sales order management, AI-powered catalog-embedded purchasing, and automated configure, price, quote (CPQ) processes collectively enhance operational efficiency and customer engagement.
“Many manufacturers are hesitant to digitize their sales processes due to the perception that their products are inherently complex, alongside fears surrounding the preservation of channel partner relationships and overall customer satisfaction. However, compelling data indicates that providing online, self-service capabilities for buyers not only boosts sales but also enhances customer satisfaction,” stated Aleran CEO Alex Sayyah. “Fortunately, Aleran has developed a user-centric solution specifically designed for midsize and enterprise B2B manufacturers. This allows their customers to easily procure what they need while enjoying remarkable improvements in sales efficiency and lower operational costs.”
Aleran amplifies the capabilities of the SAP S/4HANA platform by harnessing the power of SAP BTP to enable cohesive omni-channel sales. Key features of this integration include B2B e-commerce solutions, comprehensive customer portals, bespoke digital experiences, and a seamless sales order and quote management system along with customer-facing CPQ tools.
Key benefits for B2B manufacturers include:
- Improved sales efficiency by automating sales order and quote management, as well as pricing for configurable products, enabling manufacturers to close deals more swiftly.
- Rapid deployment of personalized customer portals that facilitate self-service options for ordering and re-ordering, while also providing visibility and control over quotes and invoices.
- Simplified and enhanced customer experiences through the use of AI-generated product recommendations, even for customers needing to select complex and configurable products.
SAP Store, accessible at store.sap.com, offers a streamlined and interconnected digital customer experience that simplifies the processes of finding, trying, buying, and renewing over 2,300 solutions curated from SAP and its esteemed partners. Customers can easily identify the SAP solutions and SAP-validated alternatives needed to support their business growth. Moreover, for every purchase made via SAP Store, SAP commits to planting a tree, reinforcing its dedication to sustainability.
About Aleran Software
Aleran Software stands as the pioneer of the first comprehensive commerce and sales operations platform tailored specifically for B2B manufacturers. Its mission is to empower manufacturers to streamline, unify, and accelerate their sales across all channels—whether online, offline, or anywhere sales are conducted. Headquartered in Minneapolis, Minnesota, Aleran provides manufacturers with the tools to sell seamlessly, efficiently, and cost-effectively by integrating with critical business technologies including ERP, CRM, WMS, and others. The extensive suite of features enables manufacturers to craft customizable eCommerce experiences at scale, initiate personalized pricing and promotions, leverage AI-driven suggestive selling, automate configurable pricing and quoting, and much more.
You can learn more about Aleran at http://www.aleran.com.
A photo accompanying this announcement is available at
**Interview with Alex Sayyah, CEO of Aleran Software**
**Editor:** Good morning, Alex, and thank you for joining us today. Aleran Software has just launched its new digital commerce platform on the SAP Store. Can you give us a brief overview of what this platform offers?
**Alex Sayyah:** Good morning! Thank you for having me. Our new platform is designed specifically for midmarket B2B manufacturers. It offers a blend of features that enhance sales operations, including sales order management, AI-powered catalog purchasing, and an automated configure, price, quote (CPQ) process. By integrating seamlessly with the SAP Business Technology Platform, we empower businesses to create an omnichannel experience for their customers.
**Editor:** That sounds promising! You mentioned that many manufacturers are hesitant to digitize their sales processes. What challenges do they face, and how does Aleran address these concerns?
**Alex Sayyah:** Absolutely, many manufacturers worry about the complexity of their products and the potential impact on their relationships with channel partners and customers. However, our data shows that online, self-service capabilities can actually enhance customer satisfaction and drive sales. Aleran is focused on creating a user-friendly system that allows manufacturers to streamline their processes while ensuring that their customers find it easy to procure products.
**Editor:** Can you elaborate on how Aleran’s platform integrates with SAP S/4HANA? What are some of the key features that come with that integration?
**Alex Sayyah:** Certainly! Our platform amplifies the capabilities of SAP S/4HANA by introducing advanced B2B e-commerce solutions and personalized customer portals. This integration allows for seamless sales order and quote management, as well as customer-facing CPQ tools that work together to provide a cohesive sales experience. Essentially, we enable companies to support their customers more effectively and efficiently, resulting in faster deal closures and lower operational costs.
**Editor:** What specific benefits can B2B manufacturers expect from using Aleran’s platform?
**Alex Sayyah:** They can expect improved sales efficiency through automation in order and quote management, which allows them to close deals quicker. Additionally, our platform supports rapid deployment of personalized customer portals that facilitate easy self-service ordering and re-ordering processes. This not only reduces the time spent on transactions but also enhances the overall customer experience.
**Editor:** Thank you, Alex, for sharing these insights. It sounds like Aleran Software is set to make a significant impact in the B2B manufacturing sector.
**Alex Sayyah:** Thank you for the opportunity to discuss our innovations. We’re excited to help manufacturers embrace digital transformation and enhance their sales strategies!
