The hotel group began its activities in Morocco by taking over the five-star hotels Marchica Lagoon Resort and Michlifen Resort & Golf
UAE, Dubai, November 20, 2024 -/African Media Agency(AMA)/- Aleph Hospitality, the first and largest independent hotel management company in the Middle East and Africa, has signed management agreements with the company that owns two luxury hotel resorts in Morocco: Marchica Lagoon Resort in Nador and the Michlifen Resort & Golf in Ifrane. Aleph Hospitality took over the operation of these two luxury hotel establishments, deploying its expertise in world-class hotel management.
The luxurious Marchica Lagoon Resort is located on the Mediterranean coast in northern Morocco, just a 45-minute drive from Nador International Airport. It offers a sophisticated, contemporary Moroccan-inspired setting in its 93 elegantly appointed rooms and suites, as well as its seven restaurants and bars. On the edge of the spectacular Marchica Lagoon, this five-star resort offers numerous leisure and relaxation facilities, including outdoor and indoor swimming pools, a beach club, numerous water sports opportunities, a luxury spa with hammam, a wellness center Fully equipped fitness center, kids’ club and tennis courts. Additionally, the resort offers an idyllic setting for weddings and events, with breathtaking views of the lagoon and extensive gardens. Its ultra-modern lounges and meeting rooms which open onto a convertible terrace, which can also accommodate temporary canopies or pavilions.
The five-star Michlifen Resort & Golf hotel, in the heart of the majestic Middle Atlas mountains, was designed as a luxurious alpine chalet. At 1,650 meters above sea level, the mountain resort of Ifrane is an elegant haven of greenery, snow-covered in winter and cool in summer. Just an hour’s drive from Fez Sais International Airport, the resort includes 72 suites offering four distinct choices of elegant and warm decoration. The hotel has seven dining areas, including one in the forest, an indoor and another outdoor swimming pool, a children’s club, an equipped gym and a spa. exceptional mountain resort with two hammams and a balneotherapy center. The resort also includes an 18-hole golf course, with a mountain course by Jack Niklaus and a country club with breathtaking views. In addition, the Michlifen Resort & Golf offers multiple facilities for meetings and events, a fully equipped business center, a multi-purpose room
indoor multi-purpose sports and a Royal Theater.
Morocco welcomed a record 14.5 million tourists in 2023, an increase of 34% compared to 2022, breaking the record of 13 million arrivals recorded in 2019 before the pandemic. This boom in tourism is part of the government’s USD 580 million plan to stimulate the tourism sector and attract 17.5 million tourists by 2026. The government’s roadmap includes the creation of new airlines in anticipation of 2030. Morocco will host the Football World Cup in 2030 alongside Spain and Portugal.
Bani Haddad, Founder and Managing Director of Aleph Hospitality, said: “We are delighted to have been entrusted with the management of these two exceptional luxury resorts in Morocco. We were waiting for the right partners and the right hotel sites to enter Morocco. We couldn’t have asked for a better way to begin our operations in the Kingdom. The current period is interesting due to the unprecedented increase in tourist flows and the government’s ambitious plans to boost the sector. We look forward to cooperating with the owners to maximize the operations of the resorts and make the most of the promising conditions offered by Morocco.”
Distributed by African Media Agency (AMA) pour Aleph Hospitality.
About Aleph Hospitality
Headquartered in Dubai with offices in Saudi Arabia, Aleph Hospitality is the largest independent hotel management company in the Middle East and Africa. Working with leading international brands, Aleph Hospitality offers direct hotel management for owners, whether under franchise for branded properties or as an independent operator for unaffiliated hotels. Its personalized management solutions allow owners to better control their assets, benefit from operational transparency and increased contractual flexibility. Aleph Hospitality covers all aspects of hotel management, from site and brand selection to technical support, opening and daily operations. The group has an active portfolio of more than 30 hotels under development in the Middle East and Africa.
To learn more, visit www.alephhospitality.com.
CONTACT:
Anne Bleeker, Managing Partner, In2 Consulting
[email protected] / +971 56 603 0886
Source : African Media Agency (AMA)
2024-11-20 10:50:00
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What innovative management practices does Aleph Hospitality employ to enhance guest experiences in its Moroccan properties?
Itality is committed to providing exceptional guest experiences while maximizing profitability for hotel owners through innovative management practices and strategic partnerships.
The recent agreements with Marchica Lagoon Resort and Michlifen Resort & Golf highlight the company’s strategic expansion into the Moroccan market, capitalizing on the country’s booming tourism.
With Morocco aiming for a target of 17.5 million tourists by 2026 and already achieving record arrivals, Aleph Hospitality is poised to play a key role in enhancing the hospitality landscape in the region, offering luxurious accommodations and top-notch facilities that cater to both leisure and business travelers. The company’s expertise, combined with Morocco’s picturesque landscapes and rich cultural heritage, promises to create memorable experiences for visitors, contributing to the growth and development of the Moroccan tourism sector.
Aleph Hospitality’s entry into Morocco marks a significant step in its expansion strategy, aligning with the government’s vision to elevate the tourism industry and attract a new wave of visitors to this vibrant North African destination.