2023-06-18 17:10:02
News JVTech Aldi explodes Apple on this very important point
Apple may be the first (or second) biggest company in the world, but it is blithely shrunken by Aldi and Lidl in a very specific area.
Record year for Apple in 2022
If you thought Apple was starting to run out of steam, it’s quite the opposite. The American firm has never done as well as during the year 2022. Indeed, a new record for turnover AND income has just been reached with respectively 394 billion and 99 billion dollars.
If we look at the income distribution, we can see that the iPhone is still the dominant element with 205 billion dollars, or slightly more than 50%. This percentage has been more or less the same for years, even as Apple gradually wants to diversify by offering other categories of products but above all services in spades, a monthly subscription being a more reliable source of income.
This is’an increase of only 5.4% compared to 2021, which shows the drastic increase in costs that Apple must collect. How not to be disappointed that Apple has not reached the mythical bar of 100 billion in profits. Next year maybe.
Well known for keeping his margins no matter the situation, Apple continued to generate profit following the drastic price increase of the iPhone 14 range. On the other hand, the latter recorded sales below what we saw for the iPhone 13. of the iPhone 15 to bring real improvements, while stopping this price increase, in any case we hope.
Ranking of the biggest retail brands 2023: Apple is beaten hands down
Apple puts the misery on the competition, but we found an area where many other companies do much better. This area is retail. This is the direct sale of products to individuals. When you buy something online or in a physical store, you are making a retail purchase.
A fairly simple concept will you tell me, and you’re right. Except that there is one element that makes all the difference with Apple, it is the share of people who actually buy in retail directly from the brand. For a purchase to count in retail at Apple, it must be made via the brand’s official website, or in a physical Apple Store.
Except that‘In reality, most purchases of Apple products by individuals are made via resale brands such as Amazon, Fnac or even supermarkets. All of these third-party sellers source Apple products directly through the Cupertino company. These orders are made in bulk, which allows you to benefit from significant reductions and offer lower prices than the Apple site.
Result : most people choose to obtain an Apple product through a means other than the Apple website or an Apple Store. So here is the
ranking
2023 of the biggest retail brands in the world, with for unit the turnover between January and March 2023.
Amazon is in first position with 120 billion dollars, followed by the Lidl group with 108 billion. In third, we find Walmart and in fourth Aldi, both around 100 billion. Applehumiliated, ranks 28th with 10 billion. Of course, the companies at the top of the ranking depend entirely (or almost) on retail, and do not hold a single second once morest Apple when you consider total turnover.
Honestly, I didn’t expect such a big difference. As said before, Apple has a turnover of 394 billion dollars in 2022, or around 98 billion over 3 months. With its 10 billion, this means that Apple only earns 10% of its turnover via direct retail.
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