2023-07-03 14:33:48
Fort Lauderdale, FL – Microsoft announced the appointment of Alberto “Tito” Arciniega as the new President of Microsoft Latin America.
After a career spanning over 11 years at Microsoft working closely with customers and partners, in his new role Tito will focus on continuing to support and accelerate the digital journey of countries, communities and markets in Latin America through technologies such as artificial intelligence and cloud services, enabling the Microsoft ecosystem and its customers in the region to seize business opportunities and continue to grow through innovative and secure solutions.
Tito will lead the team responsible for the entire Microsoft product, service and support offering in Latin America, driving resiliency and inclusive economic prosperity in the region, while strengthening a collaborative ecosystem in Latin American markets. With a deep understanding of customer and partner needs and a vision focused on fostering strong relationships, his leadership will contribute to Microsoft’s ongoing 36-year commitment to the region.
For the past five years, Tito has served as Vice President of Corporate Sales for Microsoft Latin America. During that time, he has driven technology adoption, leading agile innovation and contributing to client business growth. For the previous six years, Arciniega served as Vice President, Worldwide Commercial Sector Industries for the Microsoft Enterprise and Partner Group, overseeing strategy, marketing and solution development for industries such as manufacturing, financial services, retail and consumer goods.
Prior to joining Microsoft in 2012, Arciniega held the role of Vice President of Worldwide Corporate Sales at IBM, where he led the General Business corporate segment, focusing on hardware, software and services globally. Prior to that, he held other positions in regions such as the Americas and Europe.
Production Engineer born in Peru and graduated from the University of Lima, Arciniega is passionate regarding people and the market. For him, understanding each client’s business in depth is essential for the company to help in its digital transformation and acceleration processes, taking advantage of opportunities in each sector with innovative solutions that respond to the complexity of current markets.
“I am extremely honored to have the opportunity to lead Microsoft Latin America. Latin American markets are going through a crucial period in which the integration of technological tools is decisive on the road to inclusive growth and prosperity in the region. Microsoft plays a key role in enabling local customers and partners to succeed, and it is an honor for me to be part of such a passionate, talented and deeply committed team,” said Arciniega.
Arciniega replaces Rodrigo Kede Lima, who was recently named president of Americas Enterprise at the same company.
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