Warner Bros. Discovery, the world’s leading media and entertainment company, and the Saudi Research and Media Group (SRMG), a leader in the Middle East and North Africa, announced on Tuesday the signing of a long-term partnership to launch “Al Sharq Discovery”, the TV channel. The new ones, which will be in Arabic, to join the media and platforms provided by “SRMG”.
Jumana Rashid Al-Rashed, CEO of SRMG, said: “This strategic cooperation with Warner Bros. Discovery International enhances our ability to provide more vibrant and innovative Arabic content, in modern ways and from multiple platforms. Therefore, this partnership is an additional step forward, reflecting the extent of the commitment The group provides diverse and exclusive content to different viewers.
She continued, “With the distinction that Discovery has always been known for in producing high-quality documentaries, we look forward to working together to provide unique media content, provide new job opportunities and global training programs, in addition to enabling our ever-growing viewers to benefit from the reach of this network. global media.”
Al Sharq Discovery, which will be launched in 2023, aims to connect viewers in the Middle East and North Africa with the world, in parallel with providing content that tells distinctive Arab stories and presents unique experiences, in order to create content that attracts viewers and keeps pace with the development of the media scene in the region.
“The entertainment industry in the Middle East and North Africa (MENA) region is experiencing an incredible transformation and exponential growth, providing opportunities for content creators and viewers,” said Jimmy Cook, General Manager, Warner Bros. Discovery, Central Eastern Europe, Middle East and Turkey.
He added: “After we established our Discovery brand in TV channels and successfully launched the Discovery+ broadcast service last year, the launch of a new channel in the region, in partnership with SRMG, comes as an important step for us in our quest to create an integrated media and entertainment ecosystem, and this partnership supports our strategy to develop business in the Middle East and increase our effective presence in the Kingdom of Saudi Arabia.”