AJ Produkti, a Swedish leader in office furniture and warehouse equipment, has marked a milestone year in 2024, achieving a remarkable 23% growth in turnover, reaching €10.7 million. This growth, the fastest in the past five years, underscores the company’s strong foothold in Latvia and the Baltic region, where it has been a trusted name for over 25 years. The full-cycle interior services segment saw an even more impressive surge, with revenue climbing by 42%.
In 2023, the company reported a turnover of €8.8 million, a 4% increase from the previous year. This consistent upward trajectory highlights AJ Produkti’s effective strategies in product portfolio management, customer service excellence, and its ability to deliver tailored workplace solutions across diverse industries. The company’s adaptability to market trends has been a key driver of its success.
Zane Beķere, a board member of AJ Produkti, reflected on the company’s achievements: ”2024 was a landmark year for AJ Produkti as we celebrated our 25th anniversary in Latvia.This milestone reaffirms our long-term commitment to the region and the relevance of our ergonomic,lasting solutions. In spring 2024, we unveiled a fully renovated showroom in Riga, showcasing Scandinavian design principles that blend aesthetics with functionality. The €260,000 investment in the showroom reflects our dedication to creating inspiring, user-friendly spaces.”
Over the years, AJ Produkti has evolved from a catalog-based supplier to a comprehensive service provider, offering end-to-end workplace solutions. Their services now span from initial needs analysis and interior concept development to 3D visualizations, procurement, delivery, installation, and after-sales support. This holistic approach has positioned the company as a one-stop solution for businesses seeking to enhance their workspaces.
The company’s e-commerce platform also saw notable growth in 2024, with online sales contributing 16% to the total turnover. This increase is attributed to the platform’s user-friendly design,detailed product information,and robust customer support. The in-house e-commerce team’s continuous improvements, backed by data-driven insights and cutting-edge digital tools, have played a pivotal role in this success.
Zane Beķere added, ”Our focus on understanding customer needs, combined with a 540 m² showroom and a meticulously designed online store, has propelled latvia to the forefront among AJ Produkter AB’s Baltic subsidiaries. Our commitment to sustainable ergonomic products,international certifications,and efficient delivery systems from our central warehouse in Sweden has set the stage for further growth. I extend my gratitude to our customers, suppliers, and employees for their unwavering support, which has enabled Latvia to achieve the highest revenue growth within the AJ Produkter AB group in 2024.”
In 2024, AJ Produkti’s clientele primarily comprised companies from the production, construction, wholesale, and municipal sectors, all seeking ergonomic and functional solutions for their workspaces. The company’s ability to cater to both office and industrial environments has solidified its reputation as a trusted partner in workplace optimization.
AJ Produkti is a global leader in work furniture and equipment, offering over 15,000 products through its e-store. The group operates 13 subsidiaries and three production plants across Europe, specializing in office and school furniture, metal storage solutions, and upholstered furniture. With a central warehouse in Halmstad,Sweden,and over 1,100 employees,AJ Produkti remains a family-owned enterprise dedicated to innovation and sustainability.
AJ Produkti
What specific strategies did AJ Produkti implement to achieve its 23% revenue growth in 2024?
Interview with Zane Beķere, Board Member of AJ Produkti: Driving Innovation and growth in the Baltic Office Furniture Market
By Archyde News Editor
January 14, 2025
AJ Produkti, a swedish leader in office furniture and warehouse equipment, has achieved a remarkable milestone in 2024, reporting a 23% growth in turnover, reaching €10.7 million. This marks the company’s fastest growth in the past five years, solidifying its strong foothold in Latvia and the Baltic region. To delve deeper into this success story, we sat down with Zane Beķere, a board member of AJ Produkti, to discuss the company’s strategies, challenges, and future plans.
Archyde: Zane, thank you for joining us today. AJ Produkti has just announced a record-breaking 23% growth in turnover for 2024. What do you attribute this success to?
Zane Beķere: Thank you for having me. This achievement is the result of several factors. First, our ability to adapt to market trends has been crucial. Over the past few years, we’ve seen a notable shift in workplace dynamics, with companies prioritizing flexible, ergonomic, and enduring solutions. We’ve responded by expanding our product portfolio to meet these demands. Additionally, our focus on customer service excellence has helped us build long-term relationships with clients across diverse industries.
Archyde: The full-cycle interior services segment saw an impressive 42% revenue surge. Can you tell us more about this segment and its role in your growth?
Zane Beķere: Absolutely. The full-cycle interior services segment has been a game-changer for us. This service goes beyond just supplying furniture; we offer end-to-end solutions, from design and planning to installation and after-sales support.Businesses today are looking for partners who can deliver thorough workplace solutions, and we’ve positioned ourselves as that partner. The 42% growth in this segment reflects the increasing demand for tailored, hassle-free services.
Archyde: AJ Produkti has been a trusted name in the Baltic region for over 25 years. How has the company evolved over the years to maintain its competitive edge?
Zane Beķere: Over the years, we’ve focused on three key areas: innovation, sustainability, and customer-centricity. We’ve continuously invested in R&D to bring innovative products to the market. Sustainability has also been a priority, with many of our products now made from eco-pleasant materials. Lastly, we’ve always put our customers at the heart of everything we do. By understanding their needs and delivering tailored solutions, we’ve been able to build trust and loyalty.
Archyde: What challenges has AJ Produkti faced in recent years, and how have you overcome them?
Zane Beķere: Like many businesses, we’ve faced challenges such as supply chain disruptions and rising material costs. Though, our strong relationships with suppliers and efficient logistics have helped us navigate these issues. We’ve also focused on diversifying our supplier base to mitigate risks. Another challenge has been the evolving workplace trends, but we’ve turned this into an opportunity by staying ahead of the curve and offering solutions that align with these changes.
Archyde: Looking ahead, what are AJ Produkti’s plans for the future?
Zane Beķere: We’re excited about the future. Our immediate focus is on expanding our presence in the Baltic region and exploring new markets. We’re also investing in digital transformation to enhance our customer experience. Additionally, we’re committed to sustainability and plan to launch more eco-friendly products in the coming years. Our goal is to continue delivering value to our customers while contributing to a greener planet.
Archyde: what advice would you give to other businesses looking to achieve similar growth?
Zane Beķere: My advice would be to stay agile and customer-focused.The market is constantly evolving, and businesses need to adapt quickly. invest in innovation, build strong relationships with your customers, and never lose sight of your core values. Success is a journey, and it’s vital to stay committed to your vision.
archyde: Thank you, Zane, for sharing your insights. We wish AJ Produkti continued success in the years to come.
Zane Beķere: thank you. It’s been a pleasure.
AJ Produkti’s remarkable growth story is a testament to its adaptability, innovation, and customer-centric approach. As the company continues to expand its footprint in the Baltic region, it remains a shining example of how businesses can thrive in a dynamic market.
For more updates on AJ Produkti, visit their official website at www.ajprodukti.lv.
