2023-06-24 19:46:21
Thanks to a new partnership, Apple wants to implement in hotels. The goal is to provide a superior user experience.
Apple announced at WWDC 2023 its intention to make AirPlay available in hotels. This will allow Apple users to easily stream music and videos to their bedroom TVs.
To carry out this major project, Apple has chosen to partner with the famous manufacturer of LG televisions. The manufacturer is widely present in hotel establishments around the world.
Apple x LG: an obvious partnership
According to LG, its TVs are the most common in hotel rooms, surpassing Samsung, which prompted Apple to opt for the partnership. The goal of this collaboration is to make it as easy as possible to use AirPlay, eliminating passwords, app downloads and complex codes.
To connect, nothing might be simpler. Apple users will simply need to scan a unique QR code displayed on the TV to establish an instant connection.
Michael Kosla, Vice President of Hospitality at LG Business Solutions, welcomes this groundbreaking partnership for the travel and hospitality industry. Details regarding the compatibility of LG TVs with this feature have not been disclosed.
Still a little patience
Apple and LG are currently finalizing details for a hotel AirPlay launch later this year. This new initiative promises to transform the in-room entertainment experience. In concrete terms, this will increase guest satisfaction and give hotels a distinct advantage over their local competitors.
In conclusion, Apple and LG are joining forces to democratize AirPlay in hotels. The objective is to simplify the distribution of content for Apple users and offer hotels an undeniable competitive advantage.
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